IACC 2013 Mobile Apps for Events Presentation

Posted by on Mar 27, 2013

Mike Haldas and Mark Golden from AppBurst attended the IACC 2013 Americas conference hosted by the International Association of Conference Centres on March 20, 2013 in Chicago, IL.  Mike and Mark presented a session called "Keep Event Attendees Engaged with Interactive Mobile Apps".   The session discussed the features that should be considered to be included in an event app (iPhone, iPad, Android) so that it is useful for attendees to use at the event and motivates them to keep the app installed on their device year round.

Mark Golden and Mike Haldas from AppBurst at IACC2013

Mark Golden, VP Business Development (left) and Mike Haldas, AppBurst Co-Founder (right) at IACC 2013.

Session Discussion Points

The importance of good quality content as well as how to position content in mobile apps is discussed.  Examples of event app features and existing mobile apps that AppBurst has developed using the "Apps for Events" platform and content management system are also covered. 

Topics and points of discussion included: 

  • Flexible data integration & real time updates 
  • Mobile CMS (Content Management System)
  • Custom app icon & loading screens 
  • Quality Design 
  • Mobile app platform provides the best framework for displaying your content on mobile devices 
  • Balancing HTML5 and native iOS & Android SDK elements 
  • Built in social sharing 
  • Apps can support multiple languages 
  • Analytics and Download Tracking

A copy of the IACC 2013 presentation can be downloaded here.