Trade Show Exhibitors Benefit via Mobile Event Apps: AppBurst Featured on TSNN

Posted by Matt Milloway on Jun 09, 2015

AppBurst co-founder and lead software developer Rob Cartagine's insights into mobile event apps can again be found on the Trade Show News Network (TSNN). His new blog post highlights the biggest benefits a mobile event app can provide exhibitors at trade shows. Event planners and organizers not only directly benefit from going mobile, but are able to provide their exhibitors and sponsors with a valuable tool to increase exposure, lead generation, and marketing.

Event planners armed with a mobile event app are able to provide interactive, targeted sponsorship features aimed at reaching more attendees than traditional print programs.Exhibitor maps with highlighted booths and other options for increased visibility such as logos and PDF attachments showcased in individual exhibitor listings help companies stand out from the crowd. Many event apps also offer secondary branded splash screens as images or even a video to entice attendees as the app launches with product highlights or a call to action for visiting specific booths. Coordinate with event planners to send timely event app push notifications and let attendees know about demonstrations, contests, or giveaways.

Read the entire article here: How Mobile Apps Directly Benefit Exhibitors at Trade Shows

For details on AppBurst's mobile event apps: