Multi-Language Support for Mobile Event Apps

Posted by Matt Milloway on Mar 27, 2017

Attendees of conferences, meetings, and trade shows arrive in host cities from all over the world. While English might be the preferred language for speakers and signage at most events with a global audience, event app users increasingly expect their mobile experience to be personalized. Features like bookmarking only go so far if large portions of your attendee base feel more comfortable consuming content in another language.

Multi language support for mobile event apps, however, address the conundrum many planners and organizers face; namely, how to urge a global user base to engage in their mobile app both at the event and throughout the year. The idea of localization and providing an experience in a user’s native language helps learning curves associated with using a mobile app and also provides an unparalleled level of engagement.

Continue reading to learn how multi language mobile event apps work and the value they bring to diverse attendee bases. 

Multi Language Support for a Mobile Event App’s User Interface

The easiest way to provide an added layer of language personalization to event app users involves changing the user interface (UI) based on different app store locations. Consider a scenario where your United States-based event—with English as the go-to language for speeches and presentations—draws a large congregation of German attendees. A German attendee downloading the mobile event app from Germany in the weeks or months prior to the event receives a version with menus, alerts, and other core features of the app in his or her native language.

Multi language support for a mobile app’s UI ensures users are able to navigate the mobile app and enjoy a more intuitive experience in the process. Is a user’s login credentials invalid? The mobile app displays the error message in the native language to avoid misinterpretation and greatly increase the chances of a seamless experience. The same concept is applied to everything from labeling menu items like the agenda to smaller details such as social sharing workflows.

Sharing Event App Content in Multiple Languages

An additional layer of multi language support might make sense when the majority of attendees speak only a handful of different languages. Multi language support for content—in other words, things like the agenda and speaker bios—must be provided by the event hosts or less reliably passed through a service like Google Translate.

In these cases mobile apps using a content management system simply upload content into different sections (e.g. English agenda versus German agenda) to account for language variants. The mobile app provider ensures appropriate content is provided to each particular subset of app users, or alternatively each user might have access to content in multiple languages. 

The Benefits of Multi Language Support

From e-commerce sites to marketing newsletters, people are expecting personalization from their digital content consumption and mobile event apps are no different. Providing multi-language support helps attendees efficiently manage their time at the event and better absorb important information—leading to higher app download and retention numbers.

The ability to communicate with a global attendee base also extends beyond engagement at the event to sustaining a conversation 365-days a year. Imagine sharing content with a user months after the event: When promoting a new product or making an important announcement, taking culture and language differences into account resonates much more with each attendee. 

For more information on leveraging multi language support for your next meeting, conference or trade show, contact an AppBurst representative: