A Mobile Event App Guide to Internal Company Meetings

Posted by Matt Milloway on Sep 15, 2015

From discussing logistics and strategies to sales kick-offs and end-of-year reviews, internal meetings within a company or organization are prevalent and often benefit from a mobile event app. Employees travel from different regions or countries to gather for short periods of time, needing easy access to content and ways to connect with colleagues; event planners and organizers must also make sure attendees get the most out of the event. Continue reading to better understand how a mobile event app for iPhone, iPad, and Android can best address the needs and goals of everyone involved at internal company meetings.  

Educating Employees

Unlike conferences and trade shows drawing attendees from various companies or industries with varied agendas and interests at the event, most internal meetings contain targeted topics with sessions relevant to nearly every attendee. Every piece of content in a mobile event app is thus extremely useful for a majority of users. In addition to providing extensive agenda information consider including video libraries, PDF presentations, and training documents. Make the mobile app a go-to resource for everything from updated initiatives and policies to new products and services. Content caching in native apps also enables users to access material offline to better educate themselves on long flights or other times where internet connectivity is lacking.

Engagement & Retaining Information

Studies show reiterating information is important for retention. To ensure attendees are not only seeing important information, but retaining what they learn for use in the months to come, stress important topics and ideas through an effective strategy. Information begins with event sessions; include plenty of supplementary content accessible from relevant event sessions with speaker bios and abstracts.

Better engagement involves promoting key content via social media and push messaging, as well as highlighting important app sections and branding the event with a unique homepage design and menu selections. Interactive surveys and live polling also make attendees think about relevant information and topics during and immediately after the event, further reiterating important ideas. By controlling much of the user experience through engaging mobile app features, attendees are much more likely to retain key concepts and put them to good use back at the office.

Extra Tip: Make sure to use available mobile app analytics to better understand attendee activity and engagement in the app.


Internal meetings are likely to contain private documents and other content not accessible to the general public—a unique characteristic and unlike highly promoted conferences drawing attendees from various organizations and industries. From keeping upcoming product launches and sales strategies out of the hands of competitors to simply making contact information of employees confidential, securing content via user authentication forces attendees to register with a username and password—enabling administrators to accept or reject users and track individual activity. Attendees may even be assigned different roles to segment content access (e.g. directors v. standard employees).

Alternate distribution methods also give companies and organizations an option to not make the app available in traditional app stores by circumventing the normal approval process and giving the app to only internal employees with much more flexibility in terms of app content and features.

After the Event

An event planner’s job to impact attendees does not stop at the end of the event. Utilize the mobile app to make the meeting relevant well into the future. Use post-event surveys to gauge the effectiveness of the meeting and incentivize attendees to write thoughtful responses. Encourage attendees to share their experience with others via social media and email relevant documents to colleagues. Turn the mobile app into a knowledge database after the event by keeping the PDF presentations and training material available, while continuing to add to document libraries throughout the year and sending push messages alerting users of the new content. Consider adding other features post-event to share company news and updates—turning the app into a necessary company tool and reducing the glut of emails or memos in the process.

For more information on AppBurst's mobile event apps for iPhone, iPad, and Android, and to speak to a representative: