AppBurst Featured in Exhibition World Magazine Discussing Event App ROI for Exhibitors

Posted by Matt Milloway on Jun 22, 2015

AppBurst's co-founder and lead software developer, Rob Cartagine, was recently featured in Exhibition World Magazine discussing the benefits of mobile event apps. His article specifically highlights the ROI potential for exhibitors—from ad exposure and push notifications to interactive exhibitor maps and networking. The article comes on the heels of other recent published work by Rob in Trade Show News Network and the Event Planner's Guidebook.

An often overlooked aspect of event apps is the ability to provide ROI outside of sponsor revenue by offering users year-round, on-the-go access to the organisation or company’s brand. Mobile apps enable event planners to entirely customise branding from the app icon to color schemes, even controlling smaller details like accent colors to closely align with existing website branding and becoming an extension of any existing marketing or lead generation efforts. give users an easy method of providing contact or demographic information, as well as feedback to improve next year’s event.

Read full text here: Exhibition World Magazine on Ensuring Useful Technology for Your Events. The article was also published in Issue 2/4 2015 of Exhibition World.

Mobile app benefits vary based on the type of event and development companies equipped to handle the nuances between smaller internal meetings and exhibitions, for example, provide the best value to event planners and organizers seeking to maximize the technology's effect on everyone involved. For more resources on mobile event apps as they pertain to exhibitions, read our recent blog post on the Trade Show News Network entitled "How Mobile Apps Directly Benefit Exhibitors at Trade Shows", as well as the Apps For Events blog post "A Social Media Guide for Event Exhibitors".

For more information on exhibitions and ROI, as well as to speak to an AppBurst representative: