Best Event Industry Articles: Volume 8
AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.
Volume 8’s articles originate from Event Manager Blog, CI&T Magazine, and TSNN.
Boost Networking at Events
Pre-event activities such as golf or bowling, as well as making networking fun with gamification, ensures attendees have both the space and incentive to meet others. Plenty of factors go into creating these environments for social interaction and a blog post by Event Manager Blog shares five considerations to boost networking.
One point speaks to the importance of participant opinions:
“As with any event, you need to survey your participants afterwards...How can you improve if you don’t know what people expected or didn’t expect, liked, or didn’t like?”
Another point relates to session collaboration:
“Encourage your speakers to build a mini networking component in to every one of their sessions... If your speakers ask for a few examples from the group afterwards it will also serve remind everyone that they are there for a bigger purpose.”
Mobile events offer features such as live polling and interactive survey features to accurately generate feedback and empower attendees to network and feel engaged in sessions, workshops, and more. Consider implementing these tools at your next event.
Making a Positive Impression at Trade Shows
An insightful Trade Show News Network post recently detailed eight ways in which exhibitors are able to avoid leaving empty handed at trade shows. In a nutshell? Take advantage of face time with attendees. Consider sending the most personable representatives and create a welcoming booth environment are no-brainers mentioned in the post.
Also of note are two suggestions very much related to mobile event apps:
#1: Remember to post social reminders about important demos and video presentations. Social media integration with a designated hashtag is the new norm in mobile event apps. Involvement in the conversation is simple; promote booth happenings with the hashtag to generate a bigger buzz and audience engagement.
#2: Also offer freebies and giveaways; partner with event hosts to send push alerts when it matters most to drum up interest in prizes and other gamification elements.
Time and Resource Constraints Impact Event Personalization
A recent study highlighted a growing challenge in the event industry:
"82% of event planners naming personalization as a top priority for 2016, [yet] only 27% are doing it consistently."
The article was published on Conference and Incentive Travel Magazine and highlights the fact most event planners feel a lack of time and resources are a significant obstacles.
Personalization can be easy, however, through user logins, interactive surveys, social media, and more to help alleviate some of these pressures. So too is access to a content management system where event planners can efficiently edit data and subsequently focus the majority of their time on other responsibilities. Partnering with a quality provider is the best way to ensure attendees receive the most out of mobile event app personalization.
Boosting Revenue at Trade Shows
Another Event Manager blog post from recent months details strategies for increasing revenue at trade shows. The article asks readers to consider the cost of attendee entry and listen closely to sponsor needs, among a number of other best practices aimed at helping any event planner in the buildup to the big day.
Leveraging mobile event apps is also directly related to a few mentions in the post:
Create “a tiered pricing structure for booth sponsorships with amazing add-ons for your event sponsors and exhibitors.”
“Event planners should also focus on add-on sponsorships. Besides upselling the booth sponsorship, look at ways attendees interact at shows and use those as engaging ways to get sponsorships involved.”
Sponsors tiers (i.e. platinum, gold, and silver) with escalating perks such as the inclusion of videos, logos, PDF brochures, and more are easily integrated into mobile event apps via exhibitor or sponsor listing. Other valuable options event planners might leverage when selling sponsor packages is push messages with deep links to the exhibitor’s info page or branding on the interactive booth map.
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