Best Event Industry Articles: Volume 2

Posted by Matt Milloway on Mar 31, 2015

AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

Volume 2 articles come from BizBash, Event Manager Blog, Velvet Chainsaw Consulting, and Exhibition News.

Why People Attend Events

Using a recent industry study by IAEE for data on the subject, author Mitra Sorrells tries to answer the question; why do people attend meetings and conferences? Ninety percent of respondents are likely to attend events and the same percentage prioritize content focused on education and staying updated on their profession. Networking and feasibility also play an important factor:

“Younger generations are creating a steady pipeline of potential attendees for meetings and exhibitions, but planners need to create opportunities for networking and offer suitable locations and costs to convince them to attend.”

Providing attendees with a mobile event app maximizes the potential to not only share content through features like program agendas and PDF document libraries, but network via social media and contact directories. (Read More...)

Make Your Meetings Count

An Event Manager Blog guest post by Jan-Jaap In der Maur considers five factors to make every moment of an event count. Many overlooked ideas like better flexibility with session end times to make sure important ideas come to their natural conclusion might help event planner focus on what matters most. Factors like due diligence with keynote speakers to ensure a person is the best fit for the subject matter at hand might seem like a no-brainer, but can also make the difference in a so-so session and one attendees remember for months to come.

“Besides the interaction and networking, don’t forget to harvest. A truly effective meeting leads to clear, measurable results and action, and that needs time.”

Much like the points made in “Why People Attend Events”, der Maur’s article brings to mind the fact engaging attendees and providing useful tools for networking (e.g. social media integration and speaker directories) are always important features to include in a mobile event app. The ability to track user activity through app analytics in an effort to measure the lasting impact of educational resources like PDFs and Microsoft Suite documents to shouldn’t be overlooked as well. (Read More...)

Conference Education Myths

Used in part to inspire AppBurst's "The Science of Educating Attendees & Event Apps" blog post, Jeff Hurt's insightful article uses an Association for Psychological Science (APS) entitled “The Science of Training and Development in Organizations: What Matters in Practice” to highlight important conference myths surrounding the idea of attendee education. Concepts range from on the job training to more event app-specific ideas like how to best implement technology with education in mind:

Technology must be implemented in an intentional, thoughtful way based on the science, not based on the next best shiny tool. Too often, polls and audience response systems are used incorrectly during education that distract from the actually learning instead of supporting it.

Another great point is the fact "need to know" and "need to access" information needs to be considered differently. The former should be integrated into an event app and other educational resources--as well as pointout out in sessions and workshops--while the latter simply needs to be made available for attendees to access as needed. The entire article and APS study are great reads for anyone responsible for planning a meeting, conference, or trade show. (Read More...)

Top Technology Trends for 2015

An Exhibition News Magazine article by Meenal Ashtikar points out 10 important event technology trends for 2015. An emphasis on content and social media mirror conclusions drawn in other articles and show features like the agenda and networking mean more to everyone involved than gamification and similar options that might sound great on paper, but fail to capture the needs of most attendees.

“[This year] will see a widening adoption of app technology to cover more and more shows. This will be nicely supported by a plethora of event apps available, with range of pick and choose services and plans in place. The apps themselves are expected to grow the range of features available for speakers, exhibitors, delegates, visitors and event organisers to discuss and pre-plan event-day activities - as well as deliver an exemplary event experience.”

Partnering with a mobile app development company that continues to develop new features--and build on old ones--helps keep pace with evolving technology and expectations at events. (Read More...)

To speak to AppBurst about mobile event apps for iPhone, iPad, and Android: