Archives / 2016 / May
  • Posted by Matt Milloway on May 24, 2016

    A Four-Step Plan to Market Mobile Event Apps

    Marketing a mobile event app is important to ensure maximum adoption rates and a great return on investment. The options to promote event apps to attendees, however, are endless and many event planners are unable to determine the best approach as the big meeting, conference, or trade show approaches.

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  • Posted by Matt Milloway on May 10, 2016

    Improving Exhibitor Satisfaction with Mobile Event Apps

    Exhibitors are vital to most events by providing both value to attendees and income for hosts. Nurture these relationships to sustain a popular exhibit hall from one year to the next. A mobile event app helps enable event hosts to create a positive experience for everyone involved and give exhibitors the peace of mind their investment is money well spent. 

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  • Posted by Matt Milloway on May 04, 2016

    The Benefits of Going Mobile and Reducing Paper Usage at Events

    Going mobile and reducing paper usage at events offers hosts a number of short and long-term benefits ranging from environmental awareness to boosting on-site logistics. The high rates of smartphone and tablet adoption also means an increasing number of attendees expect to consume their event content on a mobile device.

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