Expecting sponsors to pay top dollar for exposure in a mobile event app is a fool’s errand without due diligence and a year-round strategy. Consider these five actionable steps to ensure sponsors see the value of their presence in a mobile event app for any meeting, conference, or trade show.
read moreAppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.
read moreThe concept of a year-round event app is intriguing to anyone hosting a meeting, conference, or trade show. Attendees are available 365-days a year to consume content and mobile devices are increasingly becoming the preferred option over desktop computers. Yet many event planners are still unable to visualize the long-term benefits of spending sustained time throughout the year promoting and sharing content in a mobile app.
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