Apps for Conferences, Meetings and Tradeshows.
Mobile event apps with social media integration enable attendees to engage with hosts and colleagues from the palm of their hands. With social media playing such a big role in the lives of attendees, and mobile apps often serving as the must-have resource for meetings, conferences, and trade shows, it only makes sense to leverage this relationship to maximum benefit.
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Annual events often suffer by failing to provide unexpected twists or new features to keep attendees excited and returning year after year. Mobile apps, however, give event planners a tool to re-energize their meetings, conferences, and trade shows and engage attendees through valuable, timely content and networking opportunities. Learn what big-picture benefits mobile apps afford events to better interact with attendees and improve the experience for everyone involved.
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Successful online marketing for meetings, conferences, and trade shows requires more than posting occasional messages to social media and emailing updates to attendees. A proper game plan encompasses both networking strategies and the event’s mobile app to boost attendance numbers and engagement. Learn how a number of actionable and easy online marketing tricks give hosts the ability reach bigger goals.
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Many event planners assume social networking in a mobile app equates to social media usage. While using the powers of Facebook, Twitter and other platforms are indeed one factor in leveraging a social network, the ability to stimulate discussions and build a community through mobile apps extends to other features as well.
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Event attendees expect more personalized and interactive features at meetings, conferences, and trade shows. They also expect a native mobile event app to serve as a one-stop resource for all-things related to the big weekend; combining mobile chat with event apps provides the best of both worlds and enables attendees to instantly connect with their colleagues.
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Post-event attendee engagement often focuses on social media and event app content like interactive surveys and PDF documents. Yet taking advantage of an existing online blog—integrated with the mobile event app—can serve to sustain the momentum generated during a meeting, conference, or trade show and even generate new audiences.
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Marketing plans with tunnel vision almost always fail to maximize potential reach and impact every event attendee. Combining mobile event apps with various other forms of marketing—also known as multi-channel marketing—is much more effective than a singular focus.
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A recent white paper by Event Manager Blog emphasizes using interactivity to drive engaging events. While an eight-part plan includes choosing the right technology, the other seven elements greatly benefit from choosing sound technology and more specifically a flexible, feature-rich mobile event app.
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The evolving landscape of trade shows means more and more attendees expect technology to play a role in their event experience. Millennials are quickly becoming decision makers for their companies and organizations with different expectations; a greater emphasis on mobile event apps is vital to ensure better ROI for everyone involved.
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Less than half of event planners polled in a recent survey feel confident about data security. As mobile adoption continues to grow at conferences, meetings, and trade shows, the ability to keep data secure on smartphones and tablets is becoming even more important. Learn key questions to ask pertaining to data security when considering a mobile app for any event.
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AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.
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Event logistics are numerous and constantly evolving. Whether planning an internal meeting, global conference, or industry trade show, the ability to simultaneously boost attendance numbers and save money in the budget represents a huge win for event planners and organizers. Learn how various factors from location and venue considerations to reducing session times and going paperless can make a big impact on an event host's bottom line.
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Social media engagement for meetings, conferences, and trade shows can be a daunting proposition for event planners. An array of platform and content options, as well as concerns over relevancy and timing, keeps even seasoned social media users wondering about best practices for their upcoming event. Luckily, the answer to a number of common concerns is greatly helped by leveraging mobile event apps.
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Interactive mobile app surveys for events enable planners and organizers to generate significant amounts of attendee data from iPhone, iPad, and Android devices. Many event hosts, however, fail to gather as many responses as possible, effectively utilize the feedback from surveys, or a combination of both shortcomings. Learn how to acquire the most responses possible to survey questions in a mobile event app and how to best leverage the data.
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Marketing a mobile event app is important to ensure maximum adoption rates and a great return on investment. The options to promote event apps to attendees, however, are endless and many event planners are unable to determine the best approach as the big meeting, conference, or trade show approaches.
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Exhibitors are vital to most events by providing both value to attendees and income for hosts. Nurture these relationships to sustain a popular exhibit hall from one year to the next. A mobile event app helps enable event hosts to create a positive experience for everyone involved and give exhibitors the peace of mind their investment is money well spent.
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Going mobile and reducing paper usage at events offers hosts a number of short and long-term benefits ranging from environmental awareness to boosting on-site logistics. The high rates of smartphone and tablet adoption also means an increasing number of attendees expect to consume their event content on a mobile device.
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Expecting sponsors to pay top dollar for exposure in a mobile event app is a fool’s errand without due diligence and a year-round strategy. Consider these five actionable steps to ensure sponsors see the value of their presence in a mobile event app for any meeting, conference, or trade show.
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AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.
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The concept of a year-round event app is intriguing to anyone hosting a meeting, conference, or trade show. Attendees are available 365-days a year to consume content and mobile devices are increasingly becoming the preferred option over desktop computers. Yet many event planners are still unable to visualize the long-term benefits of spending sustained time throughout the year promoting and sharing content in a mobile app.
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The evolution of mobile app usage leads many event planners to consider the benefits of year-round engagement. For companies and organizations launching their first mobile app before an upcoming event, however, a decision over timing must be established to determine when the app will be released to attendees. Learn how releasing a mobile event app well before the big day arrives only helps to increase mobile adoption and subsequent engagement—two vital factors to the success of any meeting, conference, or trade show.
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Nearly every sales and marketing effort experiences a level of success by broadcasting a message repeatedly to its audience. The same holds true for event marketing and the law of averages means moderate success may be achieved without a developing a strategy. Yet every potential audience member isn't created equal in terms of impact on the meeting, conference, or trade show and targeting certain individuals or organizations affords event professionals the chance to exceed expectations and use resources wisely.
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Available mobile app technology such as surveys and live polling enables event hosts to ask attendees questions and receive valuable feedback. From insight into the effectiveness of speakers to tips for improving next year’s event, utilizing an event app to generate information previously relegated to comment cards and questionnaires means event planners are now able to view and analyze data unlike ever before.
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Featured for the third time on the Trade Show News Network, AppBurst co-founder Rob Cartagine recently explored the benefits of push notifications at trade shows. The article highlights multiple creative ways to utilize the feature such as deep linking, scheduling alerts, and generating extra revenue from sponsors.
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As paper programs transition to mobile apps and conferences become more reliant on digital media, sponsors are shifting tactics to reach new audiences and ensure their reach is maximized. Event planners must recognize this evolution and plan accordingly to offer companies the best possible sponsorship packages. Consider the following ideas and strategies to ensure a sustainable return on investment and closer bond between sponsors and attendees.
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Attendees are constantly connected to their smartphones and tablets during events to send emails, post to social media, and most importantly use their mobile event apps. Technology users expect connectivity on their mobile devices, yet certain circumstances—such as flights and basement level exhibition halls—often make cellular or WiFi access improbable. Event apps can mitigate this conundrum with content caching to make key content available offline.
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Event planners and organizers are often overwhelmed with responsibilities leading up to a meeting or conference. Limited resources and time might lead many companies to believe developing a mobile event app is out of the question—even with the benefit of a content management system to efficiently upload and organize data. A lack of days or manpower is seldom a true impediment to finishing a mobile app project on time, however, as another option exists for clients to shift the responsibilities of data entry to seasoned specialists already involved in the app development process.
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Data obtained from mobile event apps represents great value to event hosts, yet few companies and organizations utilize analytics outside of download statistics and page views for sponsor ads. By considering how to leverage other types of data to achieve marketing aims, event hosts are able to extend the benefits of app metrics to big-picture goals outside of the meeting, conference, or trade show. Continue reading to better understand how mobile event app data can greatly enhance marketing campaigns and sales efforts in virtually any industry.
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Push alerts are powerful tools to reach attendees in real-time. From last minute scheduling changes to promotional sponsor messages, push alerts engage users when it matters most and offer a handful of value-added features meant to further expand the benefits of mobile technology over paper programs. Many event planners, however, fail to maximize the benefits from this service by overlooking important considerations regarding timing, context, and more.
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A mobile event app greatly enhances the ability to tailor an event experience to the needs of different attendee groups. User password login and authentication enables event planners to limit certain documents to internal employees or give valuable contact information to registered attendees. The flexibility to dictate content access—an unrealistic concept with paper programs—gives mobile apps an advantage as attendee expectations and the importance of personalized content mounts with each passing year.
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One of the biggest misconceptions behind mobile event app development is the learning curve associated with integrating content. While mobile technology represents an incredible opportunity to engage attendees, event hosts and planners must still contend with getting content into a mobile app. The AppBurst Dashboard greatly simplifies this process and puts full control in the hands of event hosts to upload and edit content via an intuitive content management system.
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AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.
read more
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