Apps for Conferences, Meetings and Tradeshows.
Convincing sponsors to pay top dollar for spots in a mobile event app can be a challenging endeavor for organizations unveiling technology for the first time. Events where sponsorships aren’t traditionally a priority may also experience resistance when introducing new sponsor features in a mobile event app. Yet the ability to generate additional revenue is an important and often imperative factor in many event planner’s game plans to fund the price of development and turn a mobile app into a source of yearly income.
read more
Acquiring and utilizing attendee data at a conference, meeting, or trade show has always been a point of emphasis for event planners. Luckily, mobile apps provide significant advantages to paper programs and other methods of years past in generating information from attendees such as demographic information, feedback, and a host of other useful insights to improve upon next year’s event or generate leads and potential clients.
read more
Attention spans of the average American have allegedly dropped to levels lower than a goldfish based on a study by the National Center for Biotechnology Information. Knowing what tools of the trade best leave their mark is important as event planners and organizers prepare to maximize the effectiveness of a conference, meeting, or trade show in the limited time available to make an impression at an event. Mobile event apps provide a number of features to help in these important efforts to engage and retain attendees.
read more
Event planners and organizers must tackle countless logistics before any meeting, conference, or trade show and often lack the manpower to address everything months in advance. Other times changing initiatives handed down from company higher ups or extra funds in the budget changes priorities. In many cases the need for a mobile event app might only be fully realized with a month or two to spare and begs the question: is creating a high quality, native mobile app available for iOS and Android users still a reality?
read more
Scanning the agenda of most events means finding a handful of networking events typically in the form of end-of-day dinners, breaks, and perhaps social functions bookending the main helping of sessions. Yet most event planners and organizers fall into the trap of scheduling these traditional social events and overlooking alternatives best suited for genuine networking. Consider alternate takes on networking and utilize a mobile event app in the process to ensure attendees are maximizing their time and efforts.
read more
Most event planners and organizers look at how many times their app has been downloaded as a measure of its success—or lack thereof—at a meeting, conference or trade show. Other statistics like active and retained users are also popular and often satisfy the curiosity of higher-ups who signed off on the event app in the first place. Yet digging deeper into analytics for native iPhone, iPad, and Android mobile event apps explains a lot about attendee behaviors and can greatly improve both the app and event itself for upcoming years.
read more
People involved in the planning and implementation of events are not always the key decision makers when it comes to budgeting for valuable improvements. The rise in mobile technology and concurrent spike in event app popularity is making it harder to leave a mobile app out of the equation, yet many event planners and organizers still need to justify choosing a mobile event app to higher-ups. Continue reading to learn how to frame and pitch a mobile event app to decision makers who ultimately give the final say in considering and adding an engaging tool to any meeting, conference, or trade show.
read more
AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.
read more
Engaging attendees at events and throughout the year is increasingly easier with a mobile event app. Specifically targeting or incentivizing those who attended the event and downloaded the mobile app, however, receives less attention. Consider strategies to thank and recognize attendees through mobile apps to increase user retention, registration numbers, and discussion about the event.
read more
The goals of event hosts vary from bringing together internal employees or industry leaders to promoting products and services. Each and every organization hosting an event—regardless of the goal and makeup of attendees—is best served by promoting its own brand. A cohesive brand available via resources like social media and mobile event apps leaves a lasting impression in the days and months after the event to not only increases the chance of attendee retention and discussion about the event well into the future, but enables event hosts to better spread their own message to existing and new audiences. Utilize available technology, pay attention to the finer details, and engage attendees to achieve a consistent brand and reach bigger goals.
read more
The benefits of mobile event apps for iPhone, iPad, and Android are only truly realized when a significant portion of attendees agree to adopt the technology and make it their go-to resource for everything related to a meeting, conference, or trade show. Even the best mobile event app in terms of available features and the potential to engage users can’t provide a human touch. Everything from promotion and availability to quality content and incentivizing attendees boils down to event planners and organizers devising a game plan to ensure mobile event app adoption success.
read more
Event app features and benefits continue to increase along with the rise of attendees expecting an engaging mobile experience at meetings, conferences, and trade shows. The ideal event app addresses two big-picture ideas: customization and personalization. Understanding the difference between both ideas as they pertain to mobile technology and making sure both are addressed during the development process ensures everyone involved at the event—from hosts and planners to attendees—greatly benefit from going mobile.
read more
Mobile event app sponsor and exhibitor directories offer companies the chance to be listed and found by hundreds or thousands of attendees at meetings, conferences, and trade shows around the world. Those unable to attend the event may also access the mobile app to find and interact with listings. Many event planners and organizers, however, fail to take full advantage of mobile app providers who provide near unlimited potential to expand these directories with descriptions, full contact information, maps, and even marketing content such as PDF brochures and videos.
read more
From discussing logistics and strategies to sales kick-offs and end-of-year reviews, internal meetings within a company or organization are prevalent and often benefit from a mobile event app. Employees travel from different regions or countries to gather for short periods of time, needing easy access to content and ways to connect with colleagues; event planners and organizers must also make sure attendees get the most out of the event. Continue reading to better understand how a mobile event app for iPhone, iPad, and Android can best address the needs and goals of everyone involved at internal company meetings.
read more
The goals of both attendees and exhibitors at trade shows are in many ways unique to other conferences and events. Priorities often revolve around networking and converting clients as opposed to more traditional event priorities like industry education or company-specific logistics. With a greater portion of business in all industries now being conducted via mobile technology, understanding event app benefits for trade shows ensures everyone involved enjoys the biggest return on investment.
read more
AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.
read more
Live polling enables event planners and organizers to provide better levels of engagement between speakers and attendees. While traditional audience response systems are limited and require an additional investment by event hosts, a mobile event app gives attendees access to session information, PDF documents, and other resources alongside the ability to submit live responses to questions posed at sessions.
read more
The addition of scheduled push messaging to a mobile event app’s feature set gives event hosts and planners another tool to not only engage attendees, but generate additional revenue and ensure users receive vital information when they need it most. Perhaps more importantly, the ability to schedule push alerts streamlines an important element of any event planner and organizer’s role before and during the event. Continue reading to learn more about four major benefits of scheduled push messaging for event apps.
read more
Companies associated with events and event management in a variety of capacities are already in a position to greatly benefit from a reseller arrangement with a mobile app development company. From those providing event services in a specific industry like healthcare to those offering conference facilities or perhaps full event management services, the rising popularity of mobile event apps means nearly every event planner and organizer is at least considering going mobile for their next event.
read more
The evolution of mobile app usage directly impacts both event hosts and attendees. A new ComScore study sheds light on users in the United States, Canada, and United Kingdom to provide demographic information, media usage, and more as it pertains to mobile apps in 2015 and beyond.
read more
An article by AppBurst co-founder and lead software developer Rob Cartagine was recently featured in Special Events Magazine. The post focuses on the rise of interactive features in mobile events apps such as exhibitor maps, live polling, sponsor features, and user sign-in capabilities. The days of merely providing a digital version of an event's paper program are long gone, as the article details a number of interactive features event planners and organizers are able to utilize in an effort to better engage attendees at meetings, conferences, and trade shows.
read more
A successful social media campaign begins with work before the event and extends to a concerted effort during the conference, meeting, or trade show. In the final part of a three-part series highlighting social media best practices surrounding an event, the ability to smartly use downtime in the months following an event is highlighted to ensure event planners and organizers are engaging attendees around the year.
read more
A successful social media campaign begins well before the event, but don’t let all the work accomplished to get attendees engaged and talking about the event on social media go for naught as the big day arrives. Continue reading Part Two of our series on successful social media campaigns to learn how to leverage the momentum and best manage everything social media-related during the event itself.
read more
AppBurst's co-founder and lead software developer, Rob Cartagine, was recently featured in Exhibition World Magazine discussing the benefits of mobile event apps. His article specifically highlights the ROI potential for exhibitors—from ad exposure and push notifications to interactive exhibitor maps and networking. The article comes on the heels of other recent published work by Rob in Trade Show News Network and the Event Planner's Guidebook.
read more
Developing a successful social media campaign requires a game plan before, during, and after the event. Whether hosting a smaller meeting, annual conference, or trade show, integrating social media starts long before the big day arrives and requires a strategy to sustain attendee engagement in the months following an event. In part one of a three-part series, learn what needs to happen before the event to ensure a successful social media campaign.
read more
Attendee education represents a cornerstone of nearly every type of event. Meetings, conferences, and trade shows are able use interactive features in mobile event apps to improve information retention and effectively convey ideas to an audience. Better understanding how to implement mobile app features and how they relate to sessions is thus important for any event planner or organizer.
read more
AppBurst co-founder and lead software developer Rob Cartagine's insights into mobile event apps can again be found on the Trade Show News Network (TSNN). His new blog post highlights the biggest benefits a mobile event app can provide exhibitors at trade shows. Event planners and organizers not only directly benefit from going mobile, but are able to provide their exhibitors and sponsors with a valuable tool to increase exposure, lead generation, and marketing.
read more
AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.
read more
The benefits of mobile event apps for hosts and attendees are well documented. Exhibitors at events are technically attendees as well and often possess unique goals at conferences and trade shows with a lot to gain from a mobile app. Keep reading to better understand the exhibitor-specific benefits of a native mobile event app for iPhone, iPad, and Android.
read more
Attendees are increasingly expecting to use mobile apps at conferences, meetings, and trade shows, yet many event planners and organizers are understandably hesitant about completely forgoing the use of paper programs. Any change to the way an event operates needs to be handled with care and the transition from paper to mobile is no exception. Consider the following tips to better manage the change to ensure attendees are on board with going mobile.
read more
An article written by AppBurst co-founder and lead software developer Rob Cartagine was recently featured in The Event Planner’s Guidebook, a blog published by the Event Planners Association (EPA). The association consists of nearly 4,000 members nationwide and works with a variety of entities to achieve everything related to event planning.
read more
AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.
read more
Mobile event apps offer unprecedented opportunity to engage attendees at meetings, conferences, and trade shows. The success of engagement relies on a large percentage of attendees using the app and in a bigger-picture sense being excited about the event itself. Promoting the event and mobile app through e-blasts, social media, and other marketing efforts is a great start to increasing users and engagement at the event, yet a number of additional best practices, which utilize event app features, helps to maximize attendee anticipation before the event to ensure everyone is excited and engagement potential is met.
read more
Educating meeting and conference attendees is not only a big reason why companies and organizations consider mobile apps, but represents a fundamental goal of most every event. From spreading company sales drive initiatives to experts discussing new advances in a given industry, conveying information to attendees and making it stick is an extremely important metric in gauging event success. What does science have to say about effectively educating attendees and how do mobile event apps play a role?
read more
The majority of blog posts and articles related to mobile event apps focus on the inherent benefits of mobile technology, overviews of features, and best practices for topics ranging from event promotion to selling sponsorships. But what about the attendee experience during an event? Keep reading to learn how a number of event app features impact attendees--the most important users of all--in real-life examples at conferences, trade shows, and meetings.
read more
Working with a mobile app developer is only one part of the equation to successfully plan, implement, and manage an event app. From establishing a team and asking the right internal questions to onsite management at the event, a number of considerations are important in managing the project from the planning stages to post-event. Continue reading to better understand the management and planning phases of a project for iPhone, iPad, and Android mobile event apps from the eyes of event planners and organizers.
read more
Mobile event apps by definition provide attendees with information about conferences, meetings, and trade shows. Yet the ultimate goal of event planners, as well as the relationship between host and attendees, varies greatly from one event to the next. Understanding how audiences arrive at events with different expectations and how to effectively address each scenario helps event planners not only better utilize mobile technology, but see additional opportunities to leverage event apps.
read more
Providing a great mobile event app to attendees and marketing its availability is only part of the battle to maximizing adoption prior to a meeting, conference, or trade show. Increasing mobile event app adoption for iPhone, iPad, and Android involves not only getting the app on a user’s device--which is increasingly easy as the use of smartphones and tablets increases with each passing year, but making sure attendees use the app during the event and beyond. Consider the following tips to incentivize attendees to access the app on their device and ensure both event planners and end users are getting the most out of mobile technology.
read more
info@appburst.com
407-827-2001