Archives / 2014
  • Best Event Industry Articles: Volume One
    Posted by Matt Milloway on Dec 29, 2014

    Best Event Industry Articles: Volume 1

    AppBurst’s new “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

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  • Posted by Matt Milloway on Dec 22, 2014

    WiFi Considerations & Best Event App Experiences: AppBurst Featured on TSNN

    An article written by AppBurst co-founder and lead software developer Rob Cartagine was recently published on the Trade Show News Network (TSNN). The blog post discusses the tricky logistics behind WiFi at meetings, conferences, and trade shows and how to ensure the best possible experience for attendees -- all with an emphasis on mobile app usage. The following article excerpt highlights the benefits of native mobile apps at events:

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  • Posted by Matt Milloway on Dec 11, 2014

    How to Use LinkedIn for Event Promotion

    While many event organizers focus on Twitter and Facebook, LinkedIn’s emphasis on business networking makes the social media network a perfect fit for event promoting. LinkedIn does have a more strict etiquette, however, when it comes to how messages are worded and connecting with other users. Understanding how to best utilize LinkedIn--as well as integrating the social media network in a mobile event app for iPhone, iPad, and Android--gives host companies and organizations a valuable tool to not only promote the event, but engage attendees, generate additional leads, and more.

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  • questions for mobile event app developers
    Posted by Matt Milloway on Nov 13, 2014

    International Events: Three Questions to Ask Mobile App Developers

    Conferences are increasingly global affairs with attendees hailing from different countries and speaking a number of different languages. Mobile app development companies for iPhone, iPad, and Android event apps need to support the subtle differences between providing a mostly domestic event hosted in the United States and those located elsewhere with a largely international audience. Find out three of the most important considerations for an international event below:

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  • questions for app developers
    Posted by Matt Milloway on Nov 06, 2014

    Questions to Ask Mobile Event App Development Companies

    Developing a quality mobile app for iPhone, iPad, and Android entails creating a transparent relationship between the development company and client. Considering the collaboration and decision-making process during the development process, along with submitting the app and subsequent maintenance, the more a client understands about the product and service provided alleviates surprises after a contract is signed. Check out the following big-picture topics to learn what questions any prospective client should ask a development company well before an agreement is reached to build a mobile app.

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  • social media guide for event exhibitors
    Posted by Matt Milloway on Oct 31, 2014

    A Social Media Guide for Event Exhibitors

    Exhibitors at a conference or trade show are faced with the important task of leaving a lasting impression on attendees. On one hand, the ability to personally interact with significant numbers of people in a given industry in one place represents a huge perk rarely enjoyed in another setting. Yet time at an event is finite and other exhibitors compete for each attendee’s time and attention. Event exhibitors who utilize social media--especially in conjunction with a mobile event app--are ultimately able to stand out from the crowd.

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  • Preparing speakers and exhibitors for event app technology
    Posted by Matt Milloway on Oct 24, 2014

    Preparing Speakers & Exhibitors for Mobile Event App Technology

    Promoting an event app to attendees is a great start to realizing the benefits of going mobile.  Educating speakers and exhibitors on how to best prepare for and utilize available mobile technology, however, reflects the next step in maximizing the potential of a mobile event app at a meeting or conference. Find out what steps are necessary to ensure everyone is taking advantage of mobile app features and getting the most out their event experience in the process.

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  • Change Your Mobile Event App Technology
    Posted by Matt Milloway on Oct 22, 2014

    When to Change Your Event App Technology: Part 2

    Part II of our series concerning when to consider changing mobile app technology focuses on the attendee experience. Check out Part I for more insight on event hosts saving time and money utilizing a mobile event app.

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  • change mobile event app technology
    Posted by Matt Milloway on Oct 14, 2014

    Knowing When to Change Event App Technology: Part 1

    Going mobile with conference and meeting content represents an increasingly popular trend in today’s digital age. Every event planner likely already works with a mobile app development company to provide an app to attendees or is in the process of determining the best option to start sharing mobile content to its user base. For those in the former situation with a mobile event app already in place, it may be time to assess not only the app itself, but the experience of everyone involved.

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  • event app destination guides
    Posted by Matt Milloway on Aug 15, 2014

    Using Event Apps as Destination Guides

    Few event app features make more sense than a comprehensive destination guide for attendees, many of whom are visiting a host city for the first time and need advice on everything from public transportation to local restaurants. Value added features to attendees often fall outside of traditional program content and are benefits mobile technology brings to the table. Ensure users receive the best possible experience at both the event and in their free time around town by including a destination guide—potentially adding sponsor revenue in the process.

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  • Utilizing Twitter Mobile Event App
    Posted by Matt Milloway on Aug 01, 2014

    How to Utilize Twitter During an Event

    Twitter is a powerful social media tool with over 255-million active monthly users. Event apps are able to integrate the social media platform in a variety of ways, from enabling users to share app content to providing real-time Twitter feeds -- used for promotion and to update attendees about event happenings. Understanding the power of Twitter during a meeting or conference to interact with attendees, exhibitors, and even those not attending the event is important to maximize its potential.

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  • Increase Users by Generating App Content Before the Event
    Posted by Matt Milloway on Jul 24, 2014

    Increase Users by Generating App Content Before the Event

    Driving user engagement in a mobile event app represents an important year-round process. Start well before the event to ensure attendees and even those not attending the event view the app as a must-have resource, leading to a higher user base. Other benefits include a better potential to generate ad revenue and reach people for event-related content, marketing efforts, and more. Increasing app content also drives more traffic to related websites and social media pages, resulting in a win-win scenario for everyone involved.

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  • understanding event app updates
    Posted by Matt Milloway on Jul 18, 2014

    Understanding Mobile Event App Updates

    The majority of event apps require new graphics and content at least once a year to correlate with annual conferences and meetings. While the workflow to ready app material from one year to the next is very similar, understanding the technical aspect behind updating an event app and what it means for both the event organizer and end users is necessary in planning internal logistics and communicating with attendees before each event.

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  • social interaction
    Posted by Matt Milloway on Jul 14, 2014

    Sustained Social Interaction: A Fundamental Benefit of Event Apps

    Conferences, meetings, and trade shows in past decades relied on inundating attendees with printed content and verbal information over a short two to three-day time period. Pre-event registration largely consisted of promotions via old fashioned mail and later email, followed by a period of radio silence after the event where planners and organizers crossed their fingers, hoping attendees saw enough at the event to register all over again the following year.

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  • effective event app survey
    Posted by Matt Milloway on Jul 01, 2014

    Tips for Creating an Effective Event App Survey

    Interactive surveys give event planners and organizers a useful tool to glean information from attendees. Knowing how to construct questions and what type of criteria to ask are important considerations to ensure any information received is ultimately helpful.

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  • survey revenue header graphic
    Posted by Matt Milloway on Jun 25, 2014

    Creative Ways to Generate Additional Event App Sponsor Revenue

    Traditional banners ads, splash pages, and even push messages are great sources of revenue for event apps, yet mobile technology offers a nearly unlimited number of additional methods to monetize an app and enjoy increasing returns on investment. Coupled with an open mind to seek out alternate sponsor sources, the ability to be flexible and actively paint a mobile app as a dynamic tool capable of promoting a range of products and services is beneficial for all event planners and organizers.

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  • app analytics
    Posted by Matt Milloway on Jun 18, 2014

    Using App Analytics to Plan for Next Year's Event

    Understanding big-picture metrics such as total number of downloads and retained users are important to gauge an event app's overall popularity, yet these numbers are most strongly correlated with marketing the app and size of the event. Digging deeper into available analytics provides important lessons in planning the layout of content for next year's event, retaining or improving upon sponsor revenue, and understanding the user's overall app experience.

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  • on-site customer support
    Posted by Matt Milloway on Jun 06, 2014

    The Benefits of On-Site Support for Events Apps

    Event organizers are often tasked with managing an overwhelming amount of logistics at conferences and meetings. Providing on-site support for a mobile event app gives everyone peace of mind and ensures attendees have an expert on hand for everything from installation assistance to help navigating app content and interacting with advanced features. As an added bonus, on-site support offers help in submitting real-time content updates for last-minute agenda changes and push messages.

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