Apps for Conferences, Meetings and Tradeshows.
Attendees increasingly expect a native mobile app at their events. A host of impressive features and interactive content continues to be developed alongside the surge in mobile app usage, and along with a greatly improved user interface, gives native applications a major advantage over mobile websites. Yet the latter option still plays a role in giving attendees access to information on the go and shouldn’t be discarded.
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Attendees of conferences, meetings, and trade shows arrive in host cities from all over the world. While English might be the preferred language for speakers and signage at most events with a global audience, event app users increasingly expect their mobile experience to be personalized. Features like bookmarking only go so far if large portions of your attendee base feel more comfortable consuming content in another language.
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Few features in today’s digital marketing landscape rival push alerts in terms of actionable engagement to attendees. While emails get overlooked and the lifespan of social media posts are often counted in minutes, a push notification is sent directly to an attendee’s favored mobile device for consuming content.
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AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.
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Attendees are integral to an event's success. While a mobile app often takes center stage in discussing attendee engagement at your meeting, conference, or trade show, it's important to remember the overall attendee experience as well and how big-picture ideas go a long way in ensuring everyone leaves satisfied. Continue reading for a selection of pro tips aimed at improving your attendee's experience and return on investment.
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Mobile apps offer a myriad of interactive features to help both attendees and hosts reap more rewards from their event experience. Yet the driving force behind a mobile event app’s success goes well beyond features to what people subconsciously crave when attending a meeting, conference, or trade show.
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Mobile event apps with social media integration enable attendees to engage with hosts and colleagues from the palm of their hands. With social media playing such a big role in the lives of attendees, and mobile apps often serving as the must-have resource for meetings, conferences, and trade shows, it only makes sense to leverage this relationship to maximum benefit.
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Annual events often suffer by failing to provide unexpected twists or new features to keep attendees excited and returning year after year. Mobile apps, however, give event planners a tool to re-energize their meetings, conferences, and trade shows and engage attendees through valuable, timely content and networking opportunities. Learn what big-picture benefits mobile apps afford events to better interact with attendees and improve the experience for everyone involved.
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Successful online marketing for meetings, conferences, and trade shows requires more than posting occasional messages to social media and emailing updates to attendees. A proper game plan encompasses both networking strategies and the event’s mobile app to boost attendance numbers and engagement. Learn how a number of actionable and easy online marketing tricks give hosts the ability reach bigger goals.
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Many event planners assume social networking in a mobile app equates to social media usage. While using the powers of Facebook, Twitter and other platforms are indeed one factor in leveraging a social network, the ability to stimulate discussions and build a community through mobile apps extends to other features as well.
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Event attendees expect more personalized and interactive features at meetings, conferences, and trade shows. They also expect a native mobile event app to serve as a one-stop resource for all-things related to the big weekend; combining mobile chat with event apps provides the best of both worlds and enables attendees to instantly connect with their colleagues.
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Post-event attendee engagement often focuses on social media and event app content like interactive surveys and PDF documents. Yet taking advantage of an existing online blog—integrated with the mobile event app—can serve to sustain the momentum generated during a meeting, conference, or trade show and even generate new audiences.
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Marketing plans with tunnel vision almost always fail to maximize potential reach and impact every event attendee. Combining mobile event apps with various other forms of marketing—also known as multi-channel marketing—is much more effective than a singular focus.
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A recent white paper by Event Manager Blog emphasizes using interactivity to drive engaging events. While an eight-part plan includes choosing the right technology, the other seven elements greatly benefit from choosing sound technology and more specifically a flexible, feature-rich mobile event app.
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The evolving landscape of trade shows means more and more attendees expect technology to play a role in their event experience. Millennials are quickly becoming decision makers for their companies and organizations with different expectations; a greater emphasis on mobile event apps is vital to ensure better ROI for everyone involved.
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Less than half of event planners polled in a recent survey feel confident about data security. As mobile adoption continues to grow at conferences, meetings, and trade shows, the ability to keep data secure on smartphones and tablets is becoming even more important. Learn key questions to ask pertaining to data security when considering a mobile app for any event.
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AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.
read more
Event logistics are numerous and constantly evolving. Whether planning an internal meeting, global conference, or industry trade show, the ability to simultaneously boost attendance numbers and save money in the budget represents a huge win for event planners and organizers. Learn how various factors from location and venue considerations to reducing session times and going paperless can make a big impact on an event host's bottom line.
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Social media engagement for meetings, conferences, and trade shows can be a daunting proposition for event planners. An array of platform and content options, as well as concerns over relevancy and timing, keeps even seasoned social media users wondering about best practices for their upcoming event. Luckily, the answer to a number of common concerns is greatly helped by leveraging mobile event apps.
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Interactive mobile app surveys for events enable planners and organizers to generate significant amounts of attendee data from iPhone, iPad, and Android devices. Many event hosts, however, fail to gather as many responses as possible, effectively utilize the feedback from surveys, or a combination of both shortcomings. Learn how to acquire the most responses possible to survey questions in a mobile event app and how to best leverage the data.
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