How To Manage a Mobile Event App Project

Posted by Matt Milloway on Feb 04, 2015

Working with a mobile app developer is only one part of the equation to successfully plan, implement, and manage an event app. From establishing a team and asking the right internal questions to onsite management at the event, a number of considerations are important in managing the project from the planning stages to post-event. Continue reading to better understand the management and planning phases of a project for iPhone, iPad, and Android mobile event apps from the eyes of event planners and organizers.

Designating Team Members

Smaller organizers might designate a mobile app person responsible for every facet of the project. More likely, however, at least a few people are involved in everything from decision making to implementation. Who is the decision maker and person responsible for determining a budget for the project? What about supplying or uploading content and marketing the mobile app? Make a list of people who need to stay in the loop and consider using task management software like RedBooth to delegate tasks and set reminders as needed.

Ask the Right Internal Questions

From sponsor opportunities and interactive features to simply giving attendees a more engaging version of the event program in the digital age, the benefits of a mobile event app are significant and diverse. Yet each organization possesses different goals and audiences--not to mention varying types of event content. Understanding the biggest potential benefits of a mobile app for each particular case sheds light on what to focus on during the development stages. Are presentations and abstracts, for example, going to be promoted and made available during the event, as well as archived after the fact for attendees to access at a later date? If so, make sure the project prioritizes a mobile app with a great PDF integration feature and any additional functions are available like offline access or opening in 3rd-party apps for annotating.

Mobile App Development

The best mobile app development companies take all of the daunting technical aspects out of the equation and walk clients through the entire process. Yet understanding timelines based on any internal expectations is a decision that needs to be determined and shared with everyone involved behind the scenes well in advance. The same goes for collecting content and graphics associated with the mobile app. In making sure internal team members understand their responsibilites and the need to ready content and graphics, the workflow from creating the app to submission and release in the app store begins on solid footing.

Embarking on a transparent relationship with the selected mobile app developer and providing anything that’s needed by established milestones is a significant factor in making sure the app is made available to attendees--with complete content in place--well before the event. Check out our blog post on questions to ask a mobile app developer about event apps for more details.

Managing the App On-Site

While on-site support from a mobile app developer is always an option, delegating responsibilities amongst internal team members for the event itself is an important step to take well before attendees start arriving. Determine who will be considered the mobile app expert at or near the registration area to handle questions ranging from downloading and using the app to WiFi access at the facility and everything in between. For those planning to use push messaging or with constant data updates, someone will need to be in charge of managing content. Ensuring people are successfully using the app and receiving timely content updates at the event maximizes the effectiveness of the mobile app, which in turn increases engagement and user retention. Attention to detail becomes a win-win for everyone involved.

For more information on managing a mobile app project and to speak with a representative about AppBurst’s mobile apps for events: