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Archives / 2016 / March
  • Posted by Matt Milloway on Mar 28, 2016

    Release Event Apps Early to Increase Mobile Adoption & Usage

    The evolution of mobile app usage leads many event planners to consider the benefits of year-round engagement. For companies and organizations launching their first mobile app before an upcoming event, however, a decision over timing must be established to determine when the app will be released to attendees. Learn how releasing a mobile event app well before the big day arrives only helps to increase mobile adoption and subsequent engagement—two vital factors to the success of any meeting, conference, or trade show. 

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  • Posted by Matt Milloway on Mar 16, 2016

    Marketing Tips for Event Professionals & Targeting the Right Audience

    Nearly every sales and marketing effort experiences a level of success by broadcasting a message repeatedly to its audience. The same holds true for event marketing and the law of averages means moderate success may be achieved without a developing a strategy. Yet every potential audience member isn't created equal in terms of impact on the meeting, conference, or trade show and targeting certain individuals or organizations affords event professionals the chance to exceed expectations and use resources wisely.

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  • Posted by Matt Milloway on Mar 08, 2016

    Use Mobile Apps to Gather Feedback at Events

    Available mobile app technology such as surveys and live polling enables event hosts to ask attendees questions and receive valuable feedback. From insight into the effectiveness of speakers to tips for improving next year’s event, utilizing an event app to generate information previously relegated to comment cards and questionnaires means event planners are now able to view and analyze data unlike ever before.

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  • Posted by Matt Milloway on Feb 29, 2016

    Push Notification Benefits for Trade Shows: AppBurst Featured on TSNN

    Featured for the third time on the Trade Show News Network, AppBurst co-founder Rob Cartagine recently explored the benefits of push notifications at trade shows. The article highlights multiple creative ways to utilize the feature such as deep linking, scheduling alerts, and generating extra revenue from sponsors.

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