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Archives / 2016 / February
  • Posted by Matt Milloway on Feb 24, 2016

    Evolving Sponsorship Strategies for Mobile Event Apps

    As paper programs transition to mobile apps and conferences become more reliant on digital media, sponsors are shifting tactics to reach new audiences and ensure their reach is maximized. Event planners must recognize this evolution and plan accordingly to offer companies the best possible sponsorship packages. Consider the following ideas and strategies to ensure a sustainable return on investment and closer bond between sponsors and attendees.

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  • Posted by Matt Milloway on Feb 17, 2016

    Offline Data Access & Content Caching for Mobile Event Apps Explained

    Attendees are constantly connected to their smartphones and tablets during events to send emails, post to social media, and most importantly use their mobile event apps. Technology users expect connectivity on their mobile devices, yet certain circumstances—such as flights and basement level exhibition halls—often make cellular or WiFi access improbable. Event apps can mitigate this conundrum with content caching to make key content available offline.

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  • Posted by Matt Milloway on Feb 09, 2016

    Managing Event App Content With Limited Time or Resources

    Event planners and organizers are often overwhelmed with responsibilities leading up to a meeting or conference. Limited resources and time might lead many companies to believe developing a mobile event app is out of the question—even with the benefit of a content management system to efficiently upload and organize data. A lack of days or manpower is seldom a true impediment to finishing a mobile app project on time, however, as another option exists for clients to shift the responsibilities of data entry to seasoned specialists already involved in the app development process. 

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  • Posted by Matt Milloway on Feb 03, 2016

    Using Data from Mobile Apps to Achieve Non-Event Goals

    Data obtained from mobile event apps represents great value to event hosts, yet few companies and organizations utilize analytics outside of download statistics and page views for sponsor ads. By considering how to leverage other types of data to achieve marketing aims, event hosts are able to extend the benefits of app metrics to big-picture goals outside of the meeting, conference, or trade show. Continue reading to better understand how mobile event app data can greatly enhance marketing campaigns and sales efforts in virtually any industry. 

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