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  • Posted by Matt Milloway on Oct 30, 2015

    How to Justify an Event App to Decision Makers

    People involved in the planning and implementation of events are not always the key decision makers when it comes to budgeting for valuable improvements. The rise in mobile technology and concurrent spike in event app popularity is making it harder to leave a mobile app out of the equation, yet many event planners and organizers still need to justify choosing a mobile event app to higher-ups. Continue reading to learn how to frame and pitch a mobile event app to decision makers who ultimately give the final say in considering and adding an engaging tool to any meeting, conference, or trade show. 

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  • Posted by Matt Milloway on Oct 23, 2015

    Best Event Industry Articles: Volume 5

    AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

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    Posted by Matt Milloway on Oct 19, 2015

    Use Mobile Event Apps to Recognize Attendees & Create Exclusivity

    Engaging attendees at events and throughout the year is increasingly easier with a mobile event app. Specifically targeting or incentivizing those who attended the event and downloaded the mobile app, however, receives less attention. Consider strategies to thank and recognize attendees through mobile apps to increase user retention, registration numbers, and discussion about the event.

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  • Posted by Matt Milloway on Oct 13, 2015

    Best Practices for Branding an Event

    The goals of event hosts vary from bringing together internal employees or industry leaders to promoting products and services. Each and every organization hosting an event—regardless of the goal and makeup of attendees—is best served by promoting its own brand. A cohesive brand available via resources like social media and mobile event apps leaves a lasting impression in the days and months after the event to not only increases the chance of attendee retention and discussion about the event well into the future, but enables event hosts to better spread their own message to existing and new audiences. Utilize available technology, pay attention to the finer details, and engage attendees to achieve a consistent brand and reach bigger goals.

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  • Posted by Matt Milloway on Oct 07, 2015

    A Complete Guide to Mobile Event App Promotion & Marketing

    The benefits of mobile event apps for iPhone, iPad, and Android are only truly realized when a significant portion of attendees agree to adopt the technology and make it their go-to resource for everything related to a meeting, conference, or trade show. Even the best mobile event app in terms of available features and the potential to engage users can’t provide a human touch. Everything from promotion and availability to quality content and incentivizing attendees boils down to event planners and organizers devising a game plan to ensure mobile event app adoption success.

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