iPhone, iPad, Android Mobile Apps for Events Blog

Posted by Matt Milloway on Nov 28, 2016

Easy Online Marketing Strategies for Events

Successful online marketing for meetings, conferences, and trade shows requires more than posting occasional messages to social media and emailing updates to attendees. A proper game plan encompasses both networking strategies and the event’s mobile app to boost attendance numbers and engagement. Learn how a number of actionable and easy online marketing tricks give hosts the ability reach bigger goals. 

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Posted by Matt Milloway on Nov 17, 2016

Build & Leverage Your Mobile Event App's Social Network

Many event planners assume social networking in a mobile app equates to social media usage. While using the powers of Facebook, Twitter and other platforms are indeed one factor in leveraging a social network, the ability to stimulate discussions and build a community through mobile apps extends to other features as well. 

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mobile chat event app attendees
Posted by Matt Milloway on Oct 31, 2016

Key Features & Benefits of Mobile Chat for Event Attendees

Event attendees expect more personalized and interactive features at meetings, conferences, and trade shows. They also expect a native mobile event app to serve as a one-stop resource for all-things related to the big weekend; combining mobile chat with event apps provides the best of both worlds and enables attendees to instantly connect with their colleagues. 

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Posted by Matt Milloway on Oct 03, 2016

Use Post-Event Blog Posts in a Mobile App to Sustain Meeting or Conference Engagement

Post-event attendee engagement often focuses on social media and event app content like interactive surveys and PDF documents. Yet taking advantage of an existing online blog—integrated with the mobile event app—can serve to sustain the momentum generated during a meeting, conference, or trade show and even generate new audiences. 

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multi channel event marketing mobile apps
Posted by Matt Milloway on Sep 12, 2016

The Benefits of Multi-Channel Marketing and Mobile Event Apps

Marketing plans with tunnel vision almost always fail to maximize potential reach and impact every event attendee. Combining mobile event apps with various other forms of marketing—also known as multi-channel marketing—is much more effective than a singular focus. 

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Posted by Matt Milloway on Aug 29, 2016

How Mobile Apps Drive Every Step of Event Engagement

A recent white paper by Event Manager Blog emphasizes using interactivity to drive engaging events. While an eight-part plan includes choosing the right technology, the other seven elements greatly benefit from choosing sound technology and more specifically a flexible, feature-rich mobile event app. 

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Posted by Matt Milloway on Aug 15, 2016

Evolving Trade Shows and the Role of Mobile Event Apps

The evolving landscape of trade shows means more and more attendees expect technology to play a role in their event experience. Millennials are quickly becoming decision makers for their companies and organizations with different expectations; a greater emphasis on mobile event apps is vital to ensure better ROI for everyone involved.

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Posted by Matt Milloway on Aug 01, 2016

The Importance of Data Security When Considering a Mobile Event App

Less than half of event planners polled in a recent survey feel confident about data security. As mobile adoption continues to grow at conferences, meetings, and trade shows, the ability to keep data secure on smartphones and tablets is becoming even more important. Learn key questions to ask pertaining to data security when considering a mobile app for any event. 

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Posted by Matt Milloway on Jul 18, 2016

Best Event Industry Articles: Volume 8

AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

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Posted by Matt Milloway on Jul 05, 2016

Pro Tips for Increasing Event Attendance & Saving Money

Event logistics are numerous and constantly evolving. Whether planning an internal meeting, global conference, or industry trade show, the ability to simultaneously boost attendance numbers and save money in the budget represents a huge win for event planners and organizers. Learn how various factors from location and venue considerations to reducing session times and going paperless can make a big impact on an event host's bottom line. 

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Posted by Matt Milloway on Jun 21, 2016

Overcome Common Event Social Media Concerns with Mobile Apps

Social media engagement for meetings, conferences, and trade shows can be a daunting proposition for event planners. An array of platform and content options, as well as concerns over relevancy and timing, keeps even seasoned social media users wondering about best practices for their upcoming event. Luckily, the answer to a number of common concerns is greatly helped by leveraging mobile event apps. 

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Posted by Matt Milloway on Jun 06, 2016

Receive the Best Results from Mobile Event App Surveys

Interactive mobile app surveys for events enable planners and organizers to generate significant amounts of attendee data from iPhone, iPad, and Android devices. Many event hosts, however, fail to gather as many responses as possible, effectively utilize the feedback from surveys, or a combination of both shortcomings. Learn how to acquire the most responses possible to survey questions in a mobile event app and how to best leverage the data.

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Posted by Matt Milloway on May 24, 2016

A Four-Step Plan to Market Mobile Event Apps

Marketing a mobile event app is important to ensure maximum adoption rates and a great return on investment. The options to promote event apps to attendees, however, are endless and many event planners are unable to determine the best approach as the big meeting, conference, or trade show approaches.

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Posted by Matt Milloway on May 10, 2016

Improving Exhibitor Satisfaction with Mobile Event Apps

Exhibitors are vital to most events by providing both value to attendees and income for hosts. Nurture these relationships to sustain a popular exhibit hall from one year to the next. A mobile event app helps enable event hosts to create a positive experience for everyone involved and give exhibitors the peace of mind their investment is money well spent. 

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Posted by Matt Milloway on May 04, 2016

The Benefits of Going Mobile and Reducing Paper Usage at Events

Going mobile and reducing paper usage at events offers hosts a number of short and long-term benefits ranging from environmental awareness to boosting on-site logistics. The high rates of smartphone and tablet adoption also means an increasing number of attendees expect to consume their event content on a mobile device.

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Posted by Matt Milloway on Apr 25, 2016

Five Actionable Sponsorship Strategies for Successful Mobile Event Apps

Expecting sponsors to pay top dollar for exposure in a mobile event app is a fool’s errand without due diligence and a year-round strategy. Consider these five actionable steps to ensure sponsors see the value of their presence in a mobile event app for any meeting, conference, or trade show.

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Posted by Matt Milloway on Apr 11, 2016

Best Event Industry Articles: Volume 7

AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

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Posted by Matt Milloway on Apr 05, 2016

How Year-Round Social Media & Event Marketing via Mobile Boosts Engagement

The concept of a year-round event app is intriguing to anyone hosting a meeting, conference, or trade show. Attendees are available 365-days a year to consume content and mobile devices are increasingly becoming the preferred option over desktop computers. Yet many event planners are still unable to visualize the long-term benefits of spending sustained time throughout the year promoting and sharing content in a mobile app. 

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Posted by Matt Milloway on Mar 28, 2016

Release Event Apps Early to Increase Mobile Adoption & Usage

The evolution of mobile app usage leads many event planners to consider the benefits of year-round engagement. For companies and organizations launching their first mobile app before an upcoming event, however, a decision over timing must be established to determine when the app will be released to attendees. Learn how releasing a mobile event app well before the big day arrives only helps to increase mobile adoption and subsequent engagement—two vital factors to the success of any meeting, conference, or trade show. 

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Posted by Matt Milloway on Mar 16, 2016

Marketing Tips for Event Professionals & Targeting the Right Audience

Nearly every sales and marketing effort experiences a level of success by broadcasting a message repeatedly to its audience. The same holds true for event marketing and the law of averages means moderate success may be achieved without a developing a strategy. Yet every potential audience member isn't created equal in terms of impact on the meeting, conference, or trade show and targeting certain individuals or organizations affords event professionals the chance to exceed expectations and use resources wisely.

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