iPhone, iPad, Android Mobile Apps for Events Blog

Posted by Matt Milloway on May 24, 2016

A Four-Step Plan to Market Mobile Event Apps

Marketing a mobile event app is important to ensure maximum adoption rates and a great return on investment. The options to promote event apps to attendees, however, are endless and many event planners are unable to determine the best approach as the big meeting, conference, or trade show approaches.

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Posted by Matt Milloway on May 10, 2016

Improving Exhibitor Satisfaction with Mobile Event Apps

Exhibitors are vital to most events by providing both value to attendees and income for hosts. Nurture these relationships to sustain a popular exhibit hall from one year to the next. A mobile event app helps enable event hosts to create a positive experience for everyone involved and give exhibitors the peace of mind their investment is money well spent. 

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Posted by Matt Milloway on May 04, 2016

The Benefits of Going Mobile and Reducing Paper Usage at Events

Going mobile and reducing paper usage at events offers hosts a number of short and long-term benefits ranging from environmental awareness to boosting on-site logistics. The high rates of smartphone and tablet adoption also means an increasing number of attendees expect to consume their event content on a mobile device.

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Posted by Matt Milloway on Apr 25, 2016

Five Actionable Sponsorship Strategies for Successful Mobile Event Apps

Expecting sponsors to pay top dollar for exposure in a mobile event app is a fool’s errand without due diligence and a year-round strategy. Consider these five actionable steps to ensure sponsors see the value of their presence in a mobile event app for any meeting, conference, or trade show.

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Posted by Matt Milloway on Apr 11, 2016

Best Event Industry Articles: Volume 7

AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

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Posted by Matt Milloway on Apr 05, 2016

How Year-Round Social Media & Event Marketing via Mobile Boosts Engagement

The concept of a year-round event app is intriguing to anyone hosting a meeting, conference, or trade show. Attendees are available 365-days a year to consume content and mobile devices are increasingly becoming the preferred option over desktop computers. Yet many event planners are still unable to visualize the long-term benefits of spending sustained time throughout the year promoting and sharing content in a mobile app. 

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Posted by Matt Milloway on Mar 28, 2016

Release Event Apps Early to Increase Mobile Adoption & Usage

The evolution of mobile app usage leads many event planners to consider the benefits of year-round engagement. For companies and organizations launching their first mobile app before an upcoming event, however, a decision over timing must be established to determine when the app will be released to attendees. Learn how releasing a mobile event app well before the big day arrives only helps to increase mobile adoption and subsequent engagement—two vital factors to the success of any meeting, conference, or trade show. 

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Posted by Matt Milloway on Mar 16, 2016

Marketing Tips for Event Professionals & Targeting the Right Audience

Nearly every sales and marketing effort experiences a level of success by broadcasting a message repeatedly to its audience. The same holds true for event marketing and the law of averages means moderate success may be achieved without a developing a strategy. Yet every potential audience member isn't created equal in terms of impact on the meeting, conference, or trade show and targeting certain individuals or organizations affords event professionals the chance to exceed expectations and use resources wisely.

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Posted by Matt Milloway on Mar 08, 2016

Use Mobile Apps to Gather Feedback at Events

Available mobile app technology such as surveys and live polling enables event hosts to ask attendees questions and receive valuable feedback. From insight into the effectiveness of speakers to tips for improving next year’s event, utilizing an event app to generate information previously relegated to comment cards and questionnaires means event planners are now able to view and analyze data unlike ever before.

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Posted by Matt Milloway on Feb 29, 2016

Push Notification Benefits for Trade Shows: AppBurst Featured on TSNN

Featured for the third time on the Trade Show News Network, AppBurst co-founder Rob Cartagine recently explored the benefits of push notifications at trade shows. The article highlights multiple creative ways to utilize the feature such as deep linking, scheduling alerts, and generating extra revenue from sponsors.

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Posted by Matt Milloway on Feb 24, 2016

Evolving Sponsorship Strategies for Mobile Event Apps

As paper programs transition to mobile apps and conferences become more reliant on digital media, sponsors are shifting tactics to reach new audiences and ensure their reach is maximized. Event planners must recognize this evolution and plan accordingly to offer companies the best possible sponsorship packages. Consider the following ideas and strategies to ensure a sustainable return on investment and closer bond between sponsors and attendees.

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Posted by Matt Milloway on Feb 17, 2016

Offline Data Access & Content Caching for Mobile Event Apps Explained

Attendees are constantly connected to their smartphones and tablets during events to send emails, post to social media, and most importantly use their mobile event apps. Technology users expect connectivity on their mobile devices, yet certain circumstances—such as flights and basement level exhibition halls—often make cellular or WiFi access improbable. Event apps can mitigate this conundrum with content caching to make key content available offline.

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Posted by Matt Milloway on Feb 09, 2016

Managing Event App Content With Limited Time or Resources

Event planners and organizers are often overwhelmed with responsibilities leading up to a meeting or conference. Limited resources and time might lead many companies to believe developing a mobile event app is out of the question—even with the benefit of a content management system to efficiently upload and organize data. A lack of days or manpower is seldom a true impediment to finishing a mobile app project on time, however, as another option exists for clients to shift the responsibilities of data entry to seasoned specialists already involved in the app development process. 

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Posted by Matt Milloway on Feb 03, 2016

Using Data from Mobile Apps to Achieve Non-Event Goals

Data obtained from mobile event apps represents great value to event hosts, yet few companies and organizations utilize analytics outside of download statistics and page views for sponsor ads. By considering how to leverage other types of data to achieve marketing aims, event hosts are able to extend the benefits of app metrics to big-picture goals outside of the meeting, conference, or trade show. Continue reading to better understand how mobile event app data can greatly enhance marketing campaigns and sales efforts in virtually any industry. 

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Posted by Matt Milloway on Jan 27, 2016

Ask These Four Questions Before Sending a Push Alert to Event Attendees

Push alerts are powerful tools to reach attendees in real-time. From last minute scheduling changes to promotional sponsor messages, push alerts engage users when it matters most and offer a handful of value-added features meant to further expand the benefits of mobile technology over paper programs. Many event planners, however, fail to maximize the benefits from this service by overlooking important considerations regarding timing, context, and more. 

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Posted by Matt Milloway on Jan 18, 2016

Understanding Mobile App User Login & Segmenting Content to Event Attendees

A mobile event app greatly enhances the ability to tailor an event experience to the needs of different attendee groups. User password login and authentication enables event planners to limit certain documents to internal employees or give valuable contact information to registered attendees. The flexibility to dictate content access—an unrealistic concept with paper programs—gives mobile apps an advantage as attendee expectations and the importance of personalized content mounts with each passing year. 

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Posted by Matt Milloway on Jan 12, 2016

Use the AppBurst Dashboard for All Event App Content Integration

One of the biggest misconceptions behind mobile event app development is the learning curve associated with integrating content. While mobile technology represents an incredible opportunity to engage attendees, event hosts and planners must still contend with getting content into a mobile app. The AppBurst Dashboard greatly simplifies this process and puts full control in the hands of event hosts to upload and edit content via an intuitive content management system. 

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Posted by Matt Milloway on Jan 05, 2016

Best Event Industry Articles: Volume 6

AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

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Posted by Matt Milloway on Dec 28, 2015

Insightful Statistics to Help Sell Event App Sponsorships & Justify Mobile Development

Convincing sponsors to pay top dollar for spots in a mobile event app can be a challenging endeavor for organizations unveiling technology for the first time. Events where sponsorships aren’t traditionally a priority may also experience resistance when introducing new sponsor features in a mobile event app. Yet the ability to generate additional revenue is an important and often imperative factor in many event planner’s game plans to fund the price of development and turn a mobile app into a source of yearly income.

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Posted by Matt Milloway on Dec 15, 2015

Leverage Events Apps to Generate Significant Amounts of Attendee Data

Acquiring and utilizing attendee data at a conference, meeting, or trade show has always been a point of emphasis for event planners. Luckily, mobile apps provide significant advantages to paper programs and other methods of years past in generating information from attendees such as demographic information, feedback, and a host of other useful insights to improve upon next year’s event or generate leads and potential clients.

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