iPhone, iPad, Android Mobile Apps for Events Blog

Posted by Matt Milloway on Jul 27, 2015

Successful Social Media Campaigns: After the Event

A successful social media campaign begins with work before the event and extends to a concerted effort during the conference, meeting, or trade show.  In the final part of a three-part series highlighting social media best practices surrounding an event, the ability to smartly use downtime in the months following an event is highlighted to ensure event planners and organizers are engaging attendees around the year.

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Social Media Campaigns iPad, iPhone, & Android Mobile App Development
Posted by Matt Milloway on Jul 14, 2015

Successful Social Media Campaigns: During the Event

A successful social media campaign begins well before the event, but don’t let all the work accomplished to get attendees engaged and talking about the event on social media go for naught as the big day arrives. Continue reading Part Two of our series on successful social media campaigns to learn how to leverage the momentum and best manage everything social media-related during the event itself.

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Posted by Matt Milloway on Jun 22, 2015

AppBurst Featured in Exhibition World Magazine Discussing Event App ROI for Exhibitors

AppBurst's co-founder and lead software developer, Rob Cartagine, was recently featured in Exhibition World Magazine discussing the benefits of mobile event apps. His article specifically highlights the ROI potential for exhibitors—from ad exposure and push notifications to interactive exhibitor maps and networking. The article comes on the heels of other recent published work by Rob in Trade Show News Network and the Event Planner's Guidebook.

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Successful Social Media Campaigns for Event Planners on mobile apps
Posted by Matt Milloway on Jun 17, 2015

Successful Social Media Campaigns: Before the Event

Developing a successful social media campaign requires a game plan before, during, and after the event. Whether hosting a smaller meeting, annual conference, or trade show, integrating social media starts long before the big day arrives and requires a strategy to sustain attendee engagement in the months following an event. In part one of a three-part series, learn what needs to happen before the event to ensure a successful social media campaign.

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Educate attendees about mobile event apps
Posted by Matt Milloway on Jun 12, 2015

Better Attendee Education Through Mobile Event Apps

Attendee education represents a cornerstone of nearly every type of event. Meetings, conferences, and trade shows are able use interactive features in mobile event apps to improve information retention and effectively convey ideas to an audience. Better understanding how to implement mobile app features and how they relate to sessions is thus important for any event planner or organizer. 

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mobile app benefits for exhibitors at trade shows
Posted by Matt Milloway on Jun 09, 2015

Trade Show Exhibitors Benefit via Mobile Event Apps: AppBurst Featured on TSNN

AppBurst co-founder and lead software developer Rob Cartagine's insights into mobile event apps can again be found on the Trade Show News Network (TSNN). His new blog post highlights the biggest benefits a mobile event app can provide exhibitors at trade shows. Event planners and organizers not only directly benefit from going mobile, but are able to provide their exhibitors and sponsors with a valuable tool to increase exposure, lead generation, and marketing.

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best event industry articles
Posted by Matt Milloway on Jun 02, 2015

Best Event Industry Articles: Volume 3

AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

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event app benefits for exhibitors, exhibitor event app benefits
Posted by Matt Milloway on May 26, 2015

Why Exhibitors Benefit From Events Offering a Mobile App

The benefits of mobile event apps for hosts and attendees are well documented. Exhibitors at events are technically attendees as well and often possess unique goals at conferences and trade shows with a lot to gain from a mobile app. Keep reading to better understand the exhibitor-specific benefits of a native mobile event app for iPhone, iPad, and Android. 

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balancing mobile event apps and paper programs
Posted by Matt Milloway on Apr 30, 2015

How To Balance Mobile Event Apps & Paper Programs

Attendees are increasingly expecting to use mobile apps at conferences, meetings, and trade shows, yet many event planners and organizers are understandably hesitant about completely forgoing the use of paper programs. Any change to the way an event operates needs to be handled with care and the transition from paper to mobile is no exception. Consider the following tips to better manage the change to ensure attendees are on board with going mobile.

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Posted by Matt Milloway on Apr 14, 2015

Event Apps Help Achieve Big-Picture Goals: AppBurst Featured in EPA’s Event Planners Guidebook

An article written by AppBurst co-founder and lead software developer Rob Cartagine was recently featured in The Event Planner’s Guidebook, a blog published by the Event Planners Association (EPA). The association consists of nearly 4,000 members nationwide and works with a variety of entities to achieve everything related to event planning.

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Posted by Matt Milloway on Mar 31, 2015

Best Event Industry Articles: Volume 2

AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

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Posted by Matt Milloway on Mar 19, 2015

How-to Increase Event Anticipation For Attendees

Mobile event apps offer unprecedented opportunity to engage attendees at meetings, conferences, and trade shows. The success of engagement relies on a large percentage of attendees using the app and in a bigger-picture sense being excited about the event itself. Promoting the event and mobile app through e-blasts, social media, and other marketing efforts is a great start to increasing users and engagement at the event, yet a number of additional best practices, which utilize event app features, helps to maximize attendee anticipation before the event to ensure everyone is excited and engagement potential is met.

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educating attendees and event mobile apps
Posted by Matt Milloway on Mar 06, 2015

The Science of Educating Attendees & Event Apps

Educating meeting and conference attendees is not only a big reason why companies and organizations consider mobile apps, but represents a fundamental goal of most every event. From spreading company sales drive initiatives to experts discussing new advances in a given industry, conveying information to attendees and making it stick is an extremely important metric in gauging event success. What does science have to say about effectively educating attendees and how do mobile event apps play a role?

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mobile event guide for attendees
Posted by Matt Milloway on Feb 16, 2015

A Mobile Event App Guide for Attendees

The majority of blog posts and articles related to mobile event apps focus on the inherent benefits of mobile technology, overviews of features, and best practices for topics ranging from event promotion to selling sponsorships. But what about the attendee experience during an event? Keep reading to learn how a number of event app features impact attendees--the most important users of all--in real-life examples at conferences, trade shows, and meetings.

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Posted by Matt Milloway on Feb 04, 2015

How To Manage a Mobile Event App Project

Working with a mobile app developer is only one part of the equation to successfully plan, implement, and manage an event app. From establishing a team and asking the right internal questions to onsite management at the event, a number of considerations are important in managing the project from the planning stages to post-event. Continue reading to better understand the management and planning phases of a project for iPhone, iPad, and Android mobile event apps from the eyes of event planners and organizers.

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Posted by Matt Milloway on Jan 13, 2015

Understanding Different Audiences for Mobile Event Apps

Mobile event apps by definition provide attendees with information about conferences, meetings, and trade shows. Yet the ultimate goal of event planners, as well as the relationship between host and attendees, varies greatly from one event to the next. Understanding how audiences arrive at events with different expectations and how to effectively address each scenario helps event planners not only better utilize mobile technology, but see additional opportunities to leverage event apps.

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Posted by Matt Milloway on Jan 07, 2015

How To Increase Mobile Event App Adoption

Providing a great mobile event app to attendees and marketing its availability is only part of the battle to maximizing adoption prior to a meeting, conference, or trade show. Increasing mobile event app adoption for iPhone, iPad, and Android involves not only getting the app on a user’s device--which is increasingly easy as the use of smartphones and tablets increases with each passing year, but making sure attendees use the app during the event and beyond. Consider the following tips to incentivize attendees to access the app on their device and ensure both event planners and end users are getting the most out of mobile technology.

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Best Event Industry Articles: Volume One
Posted by Matt Milloway on Dec 29, 2014

Best Event Industry Articles: Volume 1

AppBurst’s new “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

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Posted by Matt Milloway on Dec 22, 2014

WiFi Considerations & Best Event App Experiences: AppBurst Featured on TSNN

An article written by AppBurst co-founder and lead software developer Rob Cartagine was recently published on the Trade Show News Network (TSNN). The blog post discusses the tricky logistics behind WiFi at meetings, conferences, and trade shows and how to ensure the best possible experience for attendees -- all with an emphasis on mobile app usage. The following article excerpt highlights the benefits of native mobile apps at events:

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Posted by Matt Milloway on Dec 11, 2014

How to Use LinkedIn for Event Promotion

While many event organizers focus on Twitter and Facebook, LinkedIn’s emphasis on business networking makes the social media network a perfect fit for event promoting. LinkedIn does have a more strict etiquette, however, when it comes to how messages are worded and connecting with other users. Understanding how to best utilize LinkedIn--as well as integrating the social media network in a mobile event app for iPhone, iPad, and Android--gives host companies and organizations a valuable tool to not only promote the event, but engage attendees, generate additional leads, and more.

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