iPhone, iPad, Android Mobile Apps for Events Blog

Posted by Matt Milloway on Feb 09, 2016

Managing Event App Content With Limited Time or Resources

Event planners and organizers are often overwhelmed with responsibilities leading up to a meeting or conference. Limited resources and time might lead many companies to believe developing a mobile event app is out of the question—even with the benefit of a content management system to efficiently upload and organize data. A lack of days or manpower is seldom a true impediment to finishing a mobile app project on time, however, as another option exists for clients to shift the responsibilities of data entry to seasoned specialists already involved in the app development process. 

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Posted by Matt Milloway on Feb 03, 2016

Using Data from Mobile Apps to Achieve Non-Event Goals

Data obtained from mobile event apps represents great value to event hosts, yet few companies and organizations utilize analytics outside of download statistics and page views for sponsor ads. By considering how to leverage other types of data to achieve marketing aims, event hosts are able to extend the benefits of app metrics to big-picture goals outside of the meeting, conference, or trade show. Continue reading to better understand how mobile event app data can greatly enhance marketing campaigns and sales efforts in virtually any industry. 

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Posted by Matt Milloway on Jan 27, 2016

Ask These Four Questions Before Sending a Push Alert to Event Attendees

Push alerts are powerful tools to reach attendees in real-time. From last minute scheduling changes to promotional sponsor messages, push alerts engage users when it matters most and offer a handful of value-added features meant to further expand the benefits of mobile technology over paper programs. Many event planners, however, fail to maximize the benefits from this service by overlooking important considerations regarding timing, context, and more. 

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Posted by Matt Milloway on Jan 18, 2016

Understanding Mobile App User Login & Segmenting Content to Event Attendees

A mobile event app greatly enhances the ability to tailor an event experience to the needs of different attendee groups. User password login and authentication enables event planners to limit certain documents to internal employees or give valuable contact information to registered attendees. The flexibility to dictate content access—an unrealistic concept with paper programs—gives mobile apps an advantage as attendee expectations and the importance of personalized content mounts with each passing year. 

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Posted by Matt Milloway on Jan 12, 2016

Use the AppBurst Dashboard for All Event App Content Integration

One of the biggest misconceptions behind mobile event app development is the learning curve associated with integrating content. While mobile technology represents an incredible opportunity to engage attendees, event hosts and planners must still contend with getting content into a mobile app. The AppBurst Dashboard greatly simplifies this process and puts full control in the hands of event hosts to upload and edit content via an intuitive content management system. 

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Posted by Matt Milloway on Jan 05, 2016

Best Event Industry Articles: Volume 6

AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

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Posted by Matt Milloway on Dec 28, 2015

Insightful Statistics to Help Sell Event App Sponsorships & Justify Mobile Development

Convincing sponsors to pay top dollar for spots in a mobile event app can be a challenging endeavor for organizations unveiling technology for the first time. Events where sponsorships aren’t traditionally a priority may also experience resistance when introducing new sponsor features in a mobile event app. Yet the ability to generate additional revenue is an important and often imperative factor in many event planner’s game plans to fund the price of development and turn a mobile app into a source of yearly income.

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Posted by Matt Milloway on Dec 15, 2015

Leverage Events Apps to Generate Significant Amounts of Attendee Data

Acquiring and utilizing attendee data at a conference, meeting, or trade show has always been a point of emphasis for event planners. Luckily, mobile apps provide significant advantages to paper programs and other methods of years past in generating information from attendees such as demographic information, feedback, and a host of other useful insights to improve upon next year’s event or generate leads and potential clients.

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Posted by Matt Milloway on Dec 11, 2015

Engage Attendees with Event Apps to Overcome Short Attention Spans

Attention spans of the average American have allegedly dropped to levels lower than a goldfish based on a study by the National Center for Biotechnology Information. Knowing what tools of the trade best leave their mark is important as event planners and organizers prepare to maximize the effectiveness of a conference, meeting, or trade show in the limited time available to make an impression at an event. Mobile event apps provide a number of features to help in these important efforts to engage and retain attendees.

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Posted by Matt Milloway on Nov 30, 2015

Developing Mobile Event Apps Under Short Timelines

Event planners and organizers must tackle countless logistics before any meeting, conference, or trade show and often lack the manpower to address everything months in advance. Other times changing initiatives handed down from company higher ups or extra funds in the budget changes priorities. In many cases the need for a mobile event app might only be fully realized with a month or two to spare and begs the question: is creating a high quality, native mobile app available for iOS and Android users still a reality?

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attendees networking mobile event app
Posted by Matt Milloway on Nov 17, 2015

How To Create More Networking Opportunities at Events

Scanning the agenda of most events means finding a handful of networking events typically in the form of end-of-day dinners, breaks, and perhaps social functions bookending the main helping of sessions. Yet most event planners and organizers fall into the trap of scheduling these traditional social events and overlooking alternatives best suited for genuine networking. Consider alternate takes on networking and utilize a mobile event app in the process to ensure attendees are maximizing their time and efforts.

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Posted by Matt Milloway on Nov 10, 2015

How Mobile Event App Analytics Explain Attendee Preferences

Most event planners and organizers look at how many times their app has been downloaded as a measure of its success—or lack thereof—at a meeting, conference or trade show. Other statistics like active and retained users are also popular and often satisfy the curiosity of higher-ups who signed off on the event app in the first place. Yet digging deeper into analytics for native iPhone, iPad, and Android mobile event apps explains a lot about attendee behaviors and can greatly improve both the app and event itself for upcoming years. 

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Posted by Matt Milloway on Oct 30, 2015

How to Justify an Event App to Decision Makers

People involved in the planning and implementation of events are not always the key decision makers when it comes to budgeting for valuable improvements. The rise in mobile technology and concurrent spike in event app popularity is making it harder to leave a mobile app out of the equation, yet many event planners and organizers still need to justify choosing a mobile event app to higher-ups. Continue reading to learn how to frame and pitch a mobile event app to decision makers who ultimately give the final say in considering and adding an engaging tool to any meeting, conference, or trade show. 

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Posted by Matt Milloway on Oct 23, 2015

Best Event Industry Articles: Volume 5

AppBurst’s “Best Event Industry Articles” series aims to share insight related to the event industry from around the internet with a focus on mobile technology. Content sources range from event industry-specific blogs to major technology websites and everything in between. Along with original Apps For Events blog posts, we hope these summaries serve to better educate our readers on mobile technology and the many benefits of event apps.

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events conference attendees
Posted by Matt Milloway on Oct 19, 2015

Use Mobile Event Apps to Recognize Attendees & Create Exclusivity

Engaging attendees at events and throughout the year is increasingly easier with a mobile event app. Specifically targeting or incentivizing those who attended the event and downloaded the mobile app, however, receives less attention. Consider strategies to thank and recognize attendees through mobile apps to increase user retention, registration numbers, and discussion about the event.

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Posted by Matt Milloway on Oct 13, 2015

Best Practices for Branding an Event

The goals of event hosts vary from bringing together internal employees or industry leaders to promoting products and services. Each and every organization hosting an event—regardless of the goal and makeup of attendees—is best served by promoting its own brand. A cohesive brand available via resources like social media and mobile event apps leaves a lasting impression in the days and months after the event to not only increases the chance of attendee retention and discussion about the event well into the future, but enables event hosts to better spread their own message to existing and new audiences. Utilize available technology, pay attention to the finer details, and engage attendees to achieve a consistent brand and reach bigger goals.

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Posted by Matt Milloway on Oct 07, 2015

A Complete Guide to Mobile Event App Promotion & Marketing

The benefits of mobile event apps for iPhone, iPad, and Android are only truly realized when a significant portion of attendees agree to adopt the technology and make it their go-to resource for everything related to a meeting, conference, or trade show. Even the best mobile event app in terms of available features and the potential to engage users can’t provide a human touch. Everything from promotion and availability to quality content and incentivizing attendees boils down to event planners and organizers devising a game plan to ensure mobile event app adoption success.

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Posted by Matt Milloway on Sep 29, 2015

Customization vs. Personalization: The Mobile Event App User Experience

Event app features and benefits continue to increase along with the rise of attendees expecting an engaging mobile experience at meetings, conferences, and trade shows. The ideal event app addresses two big-picture ideas: customization and personalization. Understanding the difference between both ideas as they pertain to mobile technology and making sure both are addressed during the development process ensures everyone involved at the event—from hosts and planners to attendees—greatly benefit from going mobile.

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Posted by Matt Milloway on Sep 23, 2015

Benefits of Mobile Event App Sponsor & Exhibitor Listings

Mobile event app sponsor and exhibitor directories offer companies the chance to be listed and found by hundreds or thousands of attendees at meetings, conferences, and trade shows around the world. Those unable to attend the event may also access the mobile app to find and interact with listings. Many event planners and organizers, however, fail to take full advantage of mobile app providers who provide near unlimited potential to expand these directories with descriptions, full contact information, maps, and even marketing content such as PDF brochures and videos.

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Posted by Matt Milloway on Sep 15, 2015

A Mobile Event App Guide to Internal Company Meetings

From discussing logistics and strategies to sales kick-offs and end-of-year reviews, internal meetings within a company or organization are prevalent and often benefit from a mobile event app. Employees travel from different regions or countries to gather for short periods of time, needing easy access to content and ways to connect with colleagues; event planners and organizers must also make sure attendees get the most out of the event. Continue reading to better understand how a mobile event app for iPhone, iPad, and Android can best address the needs and goals of everyone involved at internal company meetings.  

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