iPhone, iPad, Android Mobile Apps for Events Blog

social media guide for event exhibitors
Posted by Matt Milloway on Oct 31, 2014

A Social Media Guide for Event Exhibitors

Exhibitors at a conference or trade show are faced with the important task of leaving a lasting impression on attendees. On one hand, the ability to personally interact with significant numbers of people in a given industry in one place represents a huge perk rarely enjoyed in another setting. Yet time at an event is finite and other exhibitors compete for each attendee’s time and attention. Event exhibitors who utilize social media--especially in conjunction with a mobile event app--are ultimately able to stand out from the crowd.

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Preparing speakers and exhibitors for event app technology
Posted by Matt Milloway on Oct 24, 2014

Preparing Speakers & Exhibitors for Mobile Event App Technology

Promoting an event app to attendees is a great start to realizing the benefits of going mobile.  Educating speakers and exhibitors on how to best prepare for and utilize available mobile technology, however, reflects the next step in maximizing the potential of a mobile event app at a meeting or conference. Find out what steps are necessary to ensure everyone is taking advantage of mobile app features and getting the most out their event experience in the process.

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Change Your Mobile Event App Technology
Posted by Matt Milloway on Oct 22, 2014

When to Change Your Event App Technology: Part 2

Part II of our series concerning when to consider changing mobile app technology focuses on the attendee experience. Check out Part I for more insight on event hosts saving time and money utilizing a mobile event app.

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change mobile event app technology
Posted by Matt Milloway on Oct 14, 2014

Knowing When to Change Event App Technology: Part 1

Going mobile with conference and meeting content represents an increasingly popular trend in today’s digital age. Every event planner likely already works with a mobile app development company to provide an app to attendees or is in the process of determining the best option to start sharing mobile content to its user base. For those in the former situation with a mobile event app already in place, it may be time to assess not only the app itself, but the experience of everyone involved.

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event app destination guides
Posted by Matt Milloway on Aug 15, 2014

Using Event Apps as Destination Guides

Few event app features make more sense than a comprehensive destination guide for attendees, many of whom are visiting a host city for the first time and need advice on everything from public transportation to local restaurants. Value added features to attendees often fall outside of traditional program content and are benefits mobile technology brings to the table. Ensure users receive the best possible experience at both the event and in their free time around town by including a destination guide—potentially adding sponsor revenue in the process.

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Utilizing Twitter Mobile Event App
Posted by Matt Milloway on Aug 01, 2014

How to Utilize Twitter During an Event

Twitter is a powerful social media tool with over 255-million active monthly users. Event apps are able to integrate the social media platform in a variety of ways, from enabling users to share app content to providing real-time Twitter feeds -- used for promotion and to update attendees about event happenings. Understanding the power of Twitter during a meeting or conference to interact with attendees, exhibitors, and even those not attending the event is important to maximize its potential.

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Increase Users by Generating App Content Before the Event
Posted by Matt Milloway on Jul 24, 2014

Increase Users by Generating App Content Before the Event

Driving user engagement in a mobile event app represents an important year-round process. Start well before the event to ensure attendees and even those not attending the event view the app as a must-have resource, leading to a higher user base. Other benefits include a better potential to generate ad revenue and reach people for event-related content, marketing efforts, and more. Increasing app content also drives more traffic to related websites and social media pages, resulting in a win-win scenario for everyone involved.

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understanding event app updates
Posted by Matt Milloway on Jul 18, 2014

Understanding Mobile Event App Updates

The majority of event apps require new graphics and content at least once a year to correlate with annual conferences and meetings. While the workflow to ready app material from one year to the next is very similar, understanding the technical aspect behind updating an event app and what it means for both the event organizer and end users is necessary in planning internal logistics and communicating with attendees before each event.

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social interaction
Posted by Matt Milloway on Jul 14, 2014

Sustained Social Interaction: A Fundamental Benefit of Event Apps

Conferences, meetings, and trade shows in past decades relied on inundating attendees with printed content and verbal information over a short two to three-day time period. Pre-event registration largely consisted of promotions via old fashioned mail and later email, followed by a period of radio silence after the event where planners and organizers crossed their fingers, hoping attendees saw enough at the event to register all over again the following year.

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effective event app survey
Posted by Matt Milloway on Jul 01, 2014

Tips for Creating an Effective Event App Survey

Interactive surveys give event planners and organizers a useful tool to glean information from attendees. Knowing how to construct questions and what type of criteria to ask are important considerations to ensure any information received is ultimately helpful.

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survey revenue header graphic
Posted by Matt Milloway on Jun 25, 2014

Creative Ways to Generate Additional Event App Sponsor Revenue

Traditional banners ads, splash pages, and even push messages are great sources of revenue for event apps, yet mobile technology offers a nearly unlimited number of additional methods to monetize an app and enjoy increasing returns on investment. Coupled with an open mind to seek out alternate sponsor sources, the ability to be flexible and actively paint a mobile app as a dynamic tool capable of promoting a range of products and services is beneficial for all event planners and organizers.

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app analytics
Posted by Matt Milloway on Jun 18, 2014

Using App Analytics to Plan for Next Year's Event

Understanding big-picture metrics such as total number of downloads and retained users are important to gauge an event app's overall popularity, yet these numbers are most strongly correlated with marketing the app and size of the event. Digging deeper into available analytics provides important lessons in planning the layout of content for next year's event, retaining or improving upon sponsor revenue, and understanding the user's overall app experience.

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on-site customer support
Posted by Matt Milloway on Jun 06, 2014

The Benefits of On-Site Support for Events Apps

Event organizers are often tasked with managing an overwhelming amount of logistics at conferences and meetings. Providing on-site support for a mobile event app gives everyone peace of mind and ensures attendees have an expert on hand for everything from installation assistance to help navigating app content and interacting with advanced features. As an added bonus, on-site support offers help in submitting real-time content updates for last-minute agenda changes and push messages.

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paperless meetings
Posted by Tristan Harris on Oct 22, 2013

AppBurst's Reseller Program for Mobile Event Apps

As the event industry continues momentum towards completely paperless meetings and conferences, destination management and event production companies are realizing that offering mobile event apps for iPhone, iPad, and Android are no longer a luxury, but a non negotiable demand from their clients. 

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attendee communication
Posted by Matt Milloway on Oct 07, 2013

Event App Attendee Communication: AppBurst Featured in Meetings & Conventions Magazine

AppBurst co-founder and lead developer Rob Cartagine was featured once again in Meetings and Conventions Magazine, this time discusing in-app attendee communication in the publication's October 2013 issue. Check out excerpts below and read the full article to learn more about our attendee communication solutions for iPhone, iPad and Android mobile event apps.

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easy-solution-mobile-app-event
Posted by Tristan Harris on Aug 30, 2013

An Easy Solution to Mobile Event App Downloads

Are you concerned your event will have too many people who are not “tech savvy”, or perhaps don’t know an app from applesauce? Overcoming a lack of tech knowledge with (an increasingly small number of) attendees is a common challenge event organizers and planners face when considering a high functioning, intuitive mobile event app for iPhone, iPad and Android.

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Posted by Matt Milloway on Aug 09, 2013

Preparing Content to Include in a Mobile Event App

Our mobile event apps for iPhone, iPad and Android are able to showcase significant amounts of content to attendees. While the technical aspect of building the app and many features such as bookmarking, notes and city guides are entirely handled by AppBurst, our clients must provide event-specific content in formats best suited for mobilization. Browse the different areas below for more details on preparing content to include in a mobile event app. 

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Posted by Tristan Harris on Aug 02, 2013

Keeping Attendees Informed with a Mobile App at the Event

While mobile app promotion greatly increases the number of potential users prior to a meeting or conference, keeping attendees informed at an event via iPhone, iPad, and Android apps is probably the main goal of the event organizer. Sharing both event-related updates and reminders to access content inside of the app will maximize user retention and make the event experience much easier for both attendees and organizers.

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Posted by Matt Milloway on Jul 26, 2013

How To Acquire Sponsorships for your Mobile Event App

Mobile event app sponsorship opportunities enable our clients to recoup the costs of developing an iPhone, iPad and Android app, often times even turning the app into a profit center. While we offer a varied lineup of sponsor features, the process of finding the right organizations and securing money for sponsorships can be challenging for event organizers. The following roadmap illustrates best practices for planning, pricing and presenting sponsorships to generate a significant return on investment in any event app. 

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Posted by Matt Milloway on Jun 28, 2013

How To Promote Your Mobile App Before the Event

A mobile event app with engaging features and volumes of content is only effective if a significant portion of attendees become users. Our iPhone, iPad, Android, and mobile web apps are capable of reaching virtually every smartphone and tablet user, yet simply assuming attendees will find and download a mobile app results in a small user base and fails to take advantage of cost effective and easy methods of promotion. Through the right combination of traditional communication, social media, and marketing materials, event planners and organizers will see great benefits not only at the event, but throughout the life of the app.   

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