The South Florida Interactive Marketing Association (SFIMA) Summit is a yearly event held at Nova Southeastern University in Fort Lauderdale, Florida. The event aims to cover marketing strategies and techniques in technology and focuses on three specific devices: internet-enabled televisions, iPads, and mobile devices. An interactive Google workshop also gives attendees insight into using Google tools to reach a greater customer base, including the search techniques and the use of AdWords.
The SFIMA app features a full event agenda with calendar integration, sponsors, and a local city guide to Fort Lauderdale, FL. Other features include year-round coverage of SFIMA, with updated blog feeds and community news via Twitter, Facebook, YouTube, and Flickr. Users also have the ability to sign up for email updates and access directions to the event.
SFIMA, founded in 2003, is an interactive marketing forum dedicated to promoting career growth and success through the exchange of information and ideas. A focus on new and improved marketing techniques enables the association’s members to keep pace with new technology and the latest innovations in today’s world.