From event-related updates and happenings to company and industry-wide information, the majority of organizations possess relevant news and blog-style content to share with attendees. Providing blog and news feeds not only drives engagement at the event, but turns the app into a year-round resource--increasing users, brand awareness, and even revenue opportunities. Adding news and blog content to an event app is easy and involves one of a handful of methods:
1) Manual Entry: The AppBurst Dashboard makes publishing articles an easy process. Admin users may enter the publication date, title, and relevant category if applicable to sort the news or blog post into a particular area in the app. A text editor then allows for the inclusion of text, images, links, etc. and the ability to format the post as if using Microsoft Word. The blog or news article may then be published to the app and appears in real-time to users around the world.
2) RSS Feeds: For a more automated process, RSS Feeds may be integrated into the app from existing websites. Whenever content is updated on a site, the content is also added to the app without additional work--alleviating the workload of event planners and organizers who can instead focus on event-specific data such as sessions, speakers, and exhibitors.
Note the AppBurst development team is also capable of taking other data feeds (e.g. JSON) and integrating articles into an app in a similar fashion--RSS Feeds are simply the most common example.
News and blog feeds in the app are not only viewable by category and in chronological order, but also offer a number of additional features to make the experience better for attendees. Users may bookmark favorite posts for easy access at a later date, or share content via email and social media--including Facebook and Twitter.
Alternate homepage views are also available and can improve the user experience with multiple feeds in the same view. For apps with a significant number of news and blog feeds, users may customize a home page area to display only the news relevant to him or her. AppBurst is able to work with each client to determine the best fit for any news area to design custom layouts as needed.
Providing blog and news feeds not only drives engagement at the event, but turns the app into a year-round resource--increasing users, brand awareness, and even revenue opportunities as more app usage turns into better sponsorship options. Integrating blog and news feeds into the event app may also cut down on paper costs and the time necessary to get internal news and updates to a targeted audience.
Push messaging works in tandem with news updates to give administrators a great tool for quickly alerting individuals of urgent news--even directing people to a specific news item in the app via deep linking. Consider ditching traditional options for everything from company happenings to industry news and easily update content in the event app year-round to increasingly global user bases.
For details on AppBurst's mobile event apps: